Greece is moving closer to becoming Europe’s sixth-largest short-term rental market, with active listings now exceeding 130,000 and surpassing Croatia in total supply. Data from AirDNA and Prosperty show that supply peaked at approximately 160,000 listings in 2025 before easing during the typical fourth-quarter seasonal slowdown.
While 2024 was marked by rapid expansion, growth in 2025 has shifted to a more moderate pace. Analysts attribute this transition to higher entry barriers introduced through new regulatory measures implemented in October, which have reshaped operating conditions for property owners and investors. Consequently, the sector appears to be entering a more sustainable phase.
At the city level, Athens and Thessaloniki continue to drive national performance. Meanwhile, demand is spreading into secondary districts such as Piraeus, Marousi and Glyfada. Emerging island destinations including Chios, Lesvos and Kalymnos are also gaining traction within the broader short-term rental ecosystem.
Athens faces high density and pricing pressure
Athens ranks 10th in Europe in total short-term rental listings, with 13,274 properties, trailing London, Paris, Rome, Madrid, Lisbon, Copenhagen, Barcelona, Vienna and Berlin.
However, when measured relative to population, the capital rises to fourth place, with 20 listings per 1,000 residents, behind only Lisbon, Paris and Venice. This concentration highlights the scale of short-term rental activity within the metropolitan area.
Demand remains strong. Athens ranks second in total annual booked nights, averaging 86.3 days per listing. Despite this, it stands only eighth in annual revenue per property, with an average of €8,796 ($ 10,343). Researchers interpret the gap as a sign of intense price competition in the capital’s rental market.
Central Athens drives Greece’s short-term rental listings and revenue
Central Athens remains the core of the market, accounting for 3,044 listings with an average daily rate of €148 ($174). The commercial triangle and Plaka together host 906 listings, followed by Koukaki with 496 and Neos Kosmos with 309. Additional high-activity districts include Museum–Exarchia with 280 listings, Agios Konstantinos with 232, the Acropolis area with 184, Pangrati with 174, Thissio with 163, Kolonaki with 162 and Kerameikos with 148.
Occupancy levels vary across neighborhoods. Zappeio records the highest average occupancy at 65.5 percent, followed by Thissio at 60.4 percent and Koukaki at 53.7 percent. The Acropolis area stands at 51 percent, while the commercial triangle posts 48.8 percent. Agios Konstantinos records 47.6 percent, the Panathenaic Stadium district 47.1 percent, Neos Kosmos 45 percent, Kerameikos 44.6 percent and Kato Patisia 44.3 percent.
Revenue patterns mirror occupancy trends. Zappeio and the Acropolis area lead with annual revenues of €33,800 ($39,750) per property. Thissio follows at €24,000 ($28,229), while the commercial triangle and Plaka average €22,700 ($ 26.700). Koukaki generates €21,900 ($25.761) annually, Kerameikos €18,000 ($21,173) and the Panathenaic Stadium district €16,500 ($19,409). Kolonaki records €14,500 ($17,056), Gazi €14,000 ($16,470) and Neos Kosmos €12,700 ($14,940).