Guess Celebrates Its 45th Anniversary in Marrakesh

Organized as a global conference titled One World, One Brand, the event was curated with an eye towards luxury from start to finish. Guests were housed at La Mamounia Hotel, where they found their hotel rooms decorated with lifestyle products from Guess such as pillows, candles, and travel accessories. At an over-the-top runway show held under the stars at the 16th century El Badi Palace, the brand unveiled its spring and pre-fall 2026 collections, along with iconic archive pieces and an exclusive Marciano by Guess capsule collection created especially for Marrakech. The celebrations continued with a standout visit to The White Camel, a luxury camp in the Agafay Desert, which the brand has taken over for the rest of the fall 2025 season.

The trip offered so much creative inspiration, from the locally-crafted pieces in the souks to meals in the heart of the city square in the Medina in Jemaa el-Fnaa. Below, I’ve laid out my ideal packing list for the Moroccon trip of a lifetime, inspired by my recent travels and trends from the Guess Spring 2026 runway show.

For a Day of Lounging at La Mamounia Hotel

La Mamounia Hotel, with Guess pillows and Guess room candle

La Mamounia is located close to the souk if you have an urge to shop (which I did as soon as I arrived), but you could also spend the whole day getting lost there. The hotel’s property has so much to explore, including over five restaurants, four bars, two tearooms, and a beautiful pool and spa, with shops throughout. Grab a paisley dress and straw bag and you’ll fit right in.

Guess Venere Large Woven Tote

Guess Sana Paisley Burnout Dress

Now 30% Off

Guess Blossom Square Plastic Sunglasses

Now 30% Off

Guess Luxury Crest Candle

Now 50% Off

Guess Porcelain Square Plate

Now 50% Off

For Dinner Under The Stars in Marrakech

Lean into the neutral tones of the desert and the city’s history of artisanal craftsmanship with a knit crochet dress with warm hues. Or, for a more minimalist approach, try a textured white dress or tailored trousers with a matching vest or softly patterned top. All of these options look best with strappy flat sandals and classic gold jewelry such as a collar necklace and hoop earrings.

Guess Eco Melissa Printed Shirt

Guess Autumn Fearne Maxi Dress

Now 50% Off

Guess Clarise Lace Dress

Now 50% Off

Guess Eco Theoline Perfect Vest

Now 30% Off

Guess Eco Theoline Perfect Pants

Now 30% Off

For a Glamorous Evening Out

Celebrate the vibrant colors of Marrakech with a glamorous pop-of-color dress. Guess’s spring 2026 collections had statement dresses throughout, all styled with beautiful gold accents. Pare back your statement with a minimal gold bangle bracelet and strappy sandal heel, with a bag covered in gold palettes to take you dancing into the night.

Guess Gold-Tone Pavé Bangle

Now 30% Off

Guess Holiday Shine Top-Handle Pouch

Now 30% Off

Guess Spring Knotted Stiletto Heels

Now 30% Off

For a Luxurious Day in the Desert at the White Camel

Grab a sleek white one-piece swimsuit with a matching set kimono and pants with a straw hat for a beautiful day in the sun in the Agafay desert. The property has endless experiences, spa packages, and dining choices to let you live your best glamping life.

Guess Rene Fedora Hat

Now 50% Off

Guess Long Silk-Blend Kimono

Now 50% Off

Guess Printed Silk-Blend Chiffon Pants

Now 49% Off

Guess Bandeau One-Piece Swimsuit

Now 50% Off

Guess Silvana Quattro G Scarf

Now 30% Off

See more of Guess’s spring 2026 and pre-fall 2026 collections below, as well as the exclusive Marciano by Guess capsule collection. All will be available to shop starting in February 2026.

Guess & Marciano Spring/Summer and Pre-Fall 2026 Runway

Open Gallery