24 Editor-Approved Black Friday Sales to Shop This Year

Every year, Black Friday rolls around and, despite spending the entire month curating edit after edit of unmissable deals, I still find myself hesitating when it comes to what I should actually buy for myself. As a shopping editor, my wardrobe is… well, extensive. So when sale season begins, I try to be intentional. What do I genuinely need? What will I truly wear? And what am I only tempted by because it’s shiny, discounted and calling my name?

To help answer those questions, I turned to the people whose taste I trust implicitly: my chicest colleagues. Unsurprisingly, their answers read like a masterclass in elevated, timeless Parisian chic shopping. Shopping Editor Florrie Alexander is gravitating towards COS’s immaculate merino basics and its excellent denim offering, alongside Reformation’s beautifully soft cashmere knits. My own attention, meanwhile, is firmly set on DeMellier’s rare 20% off, which makes its structured, designer-passing bags even more irresistible, as well as COS’s faultless tailored trousers that anchor any winter wardrobe. Fashion Editor Sophie is planning to invest in Rise & Fall’s brilliant cashmere—pieces that are both luxurious and responsibly made—while Ava from our fashion team has her eye on Rixo’s best-selling leopard-print coat, a perennial favourite that instantly elevates even the simplest outfit.