Singapore’s retail crypto market is maturing as investors move away from chasing the cheapest platforms and toward exchanges they consider trustworthy, according to a new survey released on Thursday by financial comparison platform MoneyHero and cryptocurrency exchange Coinbase.
Surveying 3,513 retail investors and crypto-curious adults in Singapore, the study found that 61% of “finance-savvy” Singaporeans now hold crypto, marking one of the strongest adoption levels recorded in the country.
Source: MoneyHero
Among those investors, trust ranked as the top factor when choosing a trading platform, surpassing low fees, rewards, and ease of use.
The findings point to a shift in Singapore’s approach to digital assets, as market participants increasingly prioritize regulated environments, clear protections, and long-term reliability.
The survey also shows a maturing investor base. 58% identify as long-term holders, while 42% have kept their investments for more than two years.
Source: MoneyHero
Respondents maintained a relatively conservative allocation, keeping crypto under 10% of their portfolios, with an average of three tokens.
While ownership is high among financially literate participants, there is still room for growth. 27% of non-holders said they plan to enter the market within the next 12 months, indicating steady continued interest.
Perception of digital assets remains mixed. 44% view crypto as an asset class, while nearly a third see it as speculative.
Source: MoneyHero
When it comes to education, 62% cited social media as their primary learning channel, a trend the researchers said presents both opportunities for outreach and risks of misinformation.
Friends and family followed at 55%, while 43% cited mainstream news. Confidence levels were evenly divided: 48% feel confident in their understanding of crypto, while 52% do not.
The survey arrives as Singapore continues to strengthen its regulatory oversight of digital assets under the Payment Services Act, enforced by the Monetary Authority of Singapore (MAS).
The framework requires all digital payment token service providers to be licensed and comply with strict anti-money-laundering and counter-terrorism financing rules.
Singapore’s clear regulatory framework has helped cement its position as one of Asia’s most active blockchain hubs, even as authorities maintain a conservative approach to retail trading.
The combination of strict consumer safeguards and strong support for institutional digital finance continues to attract major firms.