7 Cult Buys That Will Dominate Winter 2025 (and Beyond).

Anyone who knows me will tell you that I’m not usually one to buy into trends or “Instagram-viral” items. To me, the more classic the clothing, the better, especially since I invest in pieces with the intention of making them last as long as possible. Because of their quick turnaround, trending clothing items not only go out of style faster, but I also find them much harder to incorporate into my existing wardrobe. However, every so often, something comes along that’s just as timeless as it is trendy, thus earning its title as a cult buy.

I’m talking about those undeniably chic social media-viral items that are genuinely worth the investment, as well as have the ability to stand the test of time in your wardrobe. And for winter 2025, there are a myriad of ‘it’ buys from both the high-street and designer market that I’m seriously considering investing in. Whether it’s a hidden affordable gem or a well-known luxury piece, this season is already brimming with clothing, shoes, and accessories that are destined for cult status, but will equally work just as easily in your capsule wardrobe in the years to come.

Keep scrolling to discover the 7 cult buys that everyone, from editors to fashion influencers, is investing in for winter 2025 (and beyond).

Style Notes: The brand Róhe has been popping up all over my Instagram feed for a while now, but I don’t think I’ve seen any of their items get quite as much hype as their Mandarin outerwear. Whether it be a cardigan, jacket, or long coat, I’ve spotted the Amsterdam-based brand’s outerwear on all of my favourite fashion influencers lately, and I’m very much convinced that this will be my next winter purchase. The finer details are what nod to Róhe’s expert balance of modern and timeless, from the collarless neckline to the classy pankou closures. Plus, there’s something for everyone, whether you’re looking for a warm faux fur, sleek leather, or classic wool iteration.