What are we shopping? As always, the modern man can never have enough baggy denim or layering pieces.
Percival: Up to 70% off everything in the Black Friday sale
What’s the deal? Percival is ramping up its sale in style – in fact, there’s now up to 70% off of everything (yep, the whole site) for the big day. With a broad selection of colourful, warming picks marked down, the star of Percival’s sale is by far its collection of layering pieces. From intarsia knit jumpers to button-down work shirts, Percival’s sale is quite clearly the place to be if you’re lacking in layers.
What are we shopping? Need we even say? Percival’s polos are a cult favourite, and that certainly extends to the crowds at GQ.
Mr Porter: Up to 50% off in the Black Friday sale
What’s the deal? A considered edit of just over (deep breath) 15,000 products, Mr Porter’s selection certainly has something for every shopper. With a broad variety of coats, sneakers, sweats, accessories, knitwear and more all receiving discounts of up to 50 per cent, the Black Friday sale is already in full swing here.
What are we shopping? At this point in proceedings, and with some majorly big names seeing discounts at Mr Porter, we’re choosing investments in everyday necessities: leather jackets and hoodies.
Wax London: Up to 50% off for Black Friday
What’s the deal? Wax London has waved its Black Friday discount wand with great enthusiasm, with all manner of tempting offers across a range of products.
What are we shopping? As big fans of the versatile jacket (especially in layering season), there are some choice picks to choose from – whether you’re a fan of simple one-colour classics, or fancy jazzing things up with mesmerising patterns.
Abercrombie: 30% off of everything (yes, everything)
What’s the deal? Keeping its sale simple, but impactful, Abercrombie is offering 30% off of everything for the Black Friday sale. An excellent Black Friday warm-up, if you ask me.
What are we shopping? Abercrombie has stepped up its basics of late, and thusly it’s the everyday pieces like this cropped T-shirt that are catching our eye.
Sunspel: Up to 30% off in the Black Friday sale
What’s the deal? Sunspel is known for its simple and suave output, of which James Bond has been decked out on more than one occasion. For Black Friday and Cyber Monday, there’s still up to 30 per cent on offer, even on that Brad Pitt-worn sweatshirt from F1. Go on, then.
What are we shopping? When there’s an option to cop the same garms as Brad Pitt, we take it.
Weekday: 25% off of everything for Black Friday
What’s the deal? Weekday’s generous discounts of 25% off of everything across its range, providing a perfect opportunity to snap up some big discounts. Treat your friends (and/or yourself).
What are we shopping? There’s nothing like sub-zero temperatures to get us in the mood for coats and jackets to envelop us in their natural warmth. Our top three picks above cater for practically every scenario, while helping fight off the biting cold winds in the process.
Arket: Up to 55% off in the ‘previous collections’ sale
What’s the deal? Arket is offering up to 55 per cent off of its season-old designs in its ‘Previous Collections’ sale.
What are we shopping? It’s all about layering for us. Notably, the brand’s superlative T-shirts and solid outerwear.
Asos: Up to 70% off of ‘amost everything’, plus an extra 15% off at checkout with code ‘BLACKFRI’
What’s the deal? The site, and app, that just about everyone has downloaded onto their phone or bookmarked in their browser, at Asos it’s possible to find just about everything your heart (and closet) desires. From up-to-the-minute interpretations of the latest trends to big-name brands themselves, Asos’ endless scrolling pages can effortlessly tick off everything from your wardrobe wishlist and more.
What are we shopping? Amidst pages and pages of offers, this selection was anything but easy. But if we had to choose, we’re leaning toward name-brand jackets and everyday layering.
Ray-Ban: Up to 50% off selected sunglasses
What’s the deal? Sunglasses aren’t just for summer, and discounts aren’t just for Black Friday. Offering up to 50 per cent off selected pairs, Ray-Ban’s discounts are not to be missed.
What are we shopping? A timeless silhouette that almost never falls out of favour, Ray-Bans Original Wayfarers have fans in the form of Idris Elba and Harry Styles as well as Bob Dylan and Alex Turner. Prime time to stock up on a stone-cold classic.
AllSaints: 30% off everything for Black Friday
What’s the deal? AllSaints is the ultimate destination for rock ‘n’ roll-inspired separates, and is the high street’s answer to the likes of Saint Laurent and Rick Owens. Amid its Black Friday offering, AllSaints is slashing everything online by 30%, including its emblematic leathers.
What are we shopping? Best known for its grungy casualwear, AllSaint’s sale is the ultimate destination for all things layering and earth-toned.
Lululemon: Up to 40% off in the Black Friday sale
What’s the deal? Lululemon’s discounted picks are (as ever) flying off of the online shelves, so you’d better act fast before they’re gone. Offering up to 40 per cent off of selected items, now’s your chance to snatch up an all-new workout wardrobe well ahead of that NY health kick.