Trans people have always shaped culture – often without the visibility, credit, or economic support they deserve.
Transgender Day of Visibility is a great time to start changing that, but our support shouldn’t stop on March 31. When you support a trans-owned business, you’re buying a product that supports the livelihoods of the creators, innovators, and entrepreneurs behind it.
Below, we’ve compiled a list of trans-owned and trans-led brands across fashion, art, jewelry, and more. Some are available on our e-commerce store, LGBTQ Outpost; others we’re highlighting because they’re still worth knowing and supporting directly. Together, they reflect the range, creativity, and perspective that trans individuals continue to bring to the broader LGBTQ+ landscape.
Explore the brands, learn their stories, and when something resonates, put your support behind it.
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Ash + Chess
Ash + Chess is a queer- and trans-owned stationery and gift brand founded by couple Ashley Molesso and Chess Needham. Based in Kingston, New York, the brand produces greeting cards, art prints, and everyday goods defined by bold color palettes and culturally rooted messaging.
Since debuting at the National Stationery Show in 2017, Ash + Chess has expanded to more than 1,000 retailers across the United States and internationally. Their work spans both independent retail and major collaborations, including projects with Target, Skittles, Nooworks, and HarperCollins.
They are also the authors of multiple publications, including The Gay Agenda, Queer Tarot, and several illustrated books focused on gender, identity, and queer history. In 2023, they made headlines after select products were pulled from Target’s national Pride collection amid alleged safety concerns tied to anti-LGBTQ+ backlash.
You can support Ash + Chess by shopping their products on our e-commerce store, LGBTQ Outpost.
SoftBoysClub
SoftBoysClub is a trans-owned brand founded in 2024 by partners Olive Hoskins and Charlie Dale. The brand produces art, jewelry, apparel, and printed materials centered on trans-masculine identity and self-expression.
Olive leads illustration, product, and packaging design, while Charlie focuses on jewelry production, publishing, and operations, including the brand’s SoftPublishing branch.
SoftBoysClub products are stocked in select independent retailers across the U.S., including our LGBTQ Outpost, as well as on their direct-to-consumer platform. The brand also participates in in-person retail and community-based events.
Awarewolf
Awarewolf is a trans-owned clothing brand founded by Landon Reed in 2015. The company began as a way to fund his top surgery and has since grown into an LGBTQ+ owned and operated apparel brand that creates designs by and for the community.
The brand offers a wide range of styles, from bold statement pieces to more understated designs for those who may not feel safe being fully out in every environment. This range reflects a focus on meeting people across different identities and levels of visibility.
Since its launch, Awarewolf has continued to expand its product offerings across sizes, colors, and formats, building a customer base around identity-driven design and everyday wearability. Awarewolf isn’t available on LGBTQ Outpost (yet!), but you can shop them directly.
Mars Wright
Mars Wright is a trans artist and designer whose work spans fashion, murals, and public art. Originally from Joshua Tree, California, he is a self-taught mixed-media artist whose practice centers on accessibility and self-expression.
His early work was created using whatever materials were available, including illustrations on free USPS Priority Mail stickers. That approach continues to shape his belief that art should be accessible beyond traditional institutions.
His murals and clothing are part of the visual landscape of queer public art in Los Angeles, and you can shop Mars Wright prints and clothing directly.
Automic Gold
Automic Gold is a trans-owned jewelry brand founded by AL Sandimir, a metalsmith and designer focused on ethical, size-inclusive fine jewelry. All pieces are produced in-house using locally sourced and recycled materials.
The brand offers one of the broadest size ranges in the jewelry industry, along with custom work tailored to individual needs. Each piece is created with an emphasis on comfort, durability, and long-term wear.
Automic Gold operates with a distinct business model, including profit-sharing with employees, capped executive pay, and no outside investor funding. These decisions shape how the company approaches pricing, production, and labor.
If you’re in the market for some new jewelry, explore their work and shop directly.
Origami Customs
Origami Customs is a trans-owned and operated apparel brand specializing in custom-fit swimwear, lingerie, binders, and gender-affirming garments. Founded by Rae, the company is built around the idea that clothing should adapt to the body.
Every piece is handmade in Montreal by a small team of trans and queer creators. The brand offers free custom sizing and does not categorize products by gender, allowing customers to choose based on fit and function.
In addition to retail, Origami Customs runs a community program that distributes hundreds of affirming garments each month to people with limited access.
Shop Origami Customs to support a trans-owned business advancing gender-affirming apparel.
FLAVNT
FLAVNT is an LGBTQ+-owned clothing brand co-founded by siblings Chris and Courtney, with Chris identifying as trans. Based in Austin, Texas, the brand creates apparel centered on identity and everyday wear.
The company began with a single design Chris created for himself, which quickly resonated with the LGBTQ+ community and led to a broader product line. FLAVNT also incorporates community support into its business through donations and visibility efforts tied to LGBTQ+ causes, while continuing to operate independently.
Shop their work directly and support a trans-owned business creating accessible, identity-driven apparel.
Stealth Bros & Co.
Stealth Bros & Co. is a trans-owned brand founded by Braxton T. Fleming, focused on creating functional, design-forward accessories for underrepresented medical communities. The company produces items like dopp kits, travel bags, and storage solutions designed for both daily use and discretion. Fleming also offers a variety of coaching and mentoring services and e-books for trans individuals.
Launched in 2017, the brand originated from Fleming’s goal of funding his own top surgery and has since grown into a business addressing gaps in how medical and personal supplies are designed and experienced.
You can explore their work by shopping Stealth Bros & Co. directly.
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Shop trans pride & allyship at LGBTQ Outpost
Alongside the trans-owned brands featured here, LGBTQ Outpost also brings together a broader collection of products centered on trans identity, visibility, and everyday expression. This includes items created by trans designers as well as pieces from LGBTQ+-owned and allied brands across our storefront.
The collection spans tote bags, art prints, pins, accessories, apparel, and more. Some are designed to be worn or used publicly, while others are more subtle, depending on how and where someone chooses to show up.
We’ve built this section to make it easier to find products that align with trans identity and allyship in one place, while continuing to expand the number of trans-owned brands featured across LGBTQ Outpost.
Explore the full Trans Pride collection to find pieces that resonate—and support the LGBTQ+ businesses behind them.
Support trans creators year-round
Transgender individuals are building, designing, and shaping culture every day – not just on the Transgender Day of Visibility.
Whether you’re discovering a new brand, following an artist, or choosing where to spend your money, that support adds up. The brands featured here are a starting point, and we’ll continue expanding this list as more trans-owned and trans-led businesses grow and connect with our community.
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