What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street and designer labels you can buy online now. I’m constantly scanning the most stylish online stores, so you can feel safe in the knowledge that you won’t miss a thing.
As Who What Wear’s Fashion Editor, I take my shopping edits exceedingly seriously. In my weekly column, you can be sure I’m only bringing you the good stuff, no filler. Consider this your editor-approved scroll through the very best of right now: the just-dropped pieces I’d happily pause my morning coffee for, the wish-list icons that make your heart beat faster, and the clever wardrobe updates that feel perfectly in step with the season.
This week’s line-up genuinely lifted my mood while scrolling. From perfect outerwear, cosy knits, and fabulous footwear, this is your one-stop shop for all the best pieces available on the high street and luxury stores now; a little something for every budget and taste level. I’ve also snuck in some “treat yourself” favourites, and if you’re in the market for outfit-makers, I’ve got the perfect accessories that deliver that high-impact sparkle with zero effort. It’s a mix of wearable upgrades and pure joy-sparking finds, I’m confident you’re going to love. .
So whether you’re refreshing your everyday staples or hunting for something special to bring fresh energy into your wardrobe, this week’s curation has you covered. Ready to shop?
Shop My New-In Picks:
MANGO
Lyocell Handkerchief Dress
Mango has nailed the scarf-tie trend with this handkerchief dress that does the styling for you.
COS
Patch-Pocket Straight-Leg Jeans
These slouchy, high-waisted jeans tap into one of spring/summer’s biggest denim trends: natural beige tones.
SENSI STUDIO
Large Straw Tote
I’ve been complimented three times this week when carrying a basket bag, and this colour is persuading me to invest in another. Deep tan goes with everything, right?
The Frankie Shop
Baxter Plaid Oversized Blouson Jacket
The funnel neck jacket trend just won’t quit, and this understated number from the Frankie Shop is equal parts comfy and cool.
Joules
Hallie Blue Stripe Relaxed Wide Fit Cotton Trousers
I would live in these now with a chunky cream knit, and through the rest of summer with a tank top and flip flops.
Mint Velvet
Lula Red Suede Flip Flop Sandals
And, speaking of great flip flops, this designer-coded pair are going to be very popular when the word gets out.
&Daughter
Ada Crewneck Cardigan in Grey
I will concede that despite my shopping habits, it isn’t quite summer yet. This is the kind of cardigan that will go with all of your spring tops and dresses.
Miu Miu
Garment-Dyed Cotton Tank Top
You have been officially warned—this cute Miu Miu tank will sell out at rocket speed, so it’s a good thing you’ve got me to share these great new finds with you.
Abercrombie
Bra-Free Micro Puff Sleeve Sweetheart Midi Dress
Another day, another great bra-free dress from Abercrombie, and this is channelling the exact vibe I want to recreate for the rest of spring.
SHOP MY PREVIOUS BEST BUYS:
Sisters & Seekers
Lady Long-Sleeve Faux-Suede Jacket
This is selling out at an unbelievable speed, and each time I check back another size is gone. Act fast if this beautiful shade of red is calling out to you, you won’t find another premium-looking suedette jacket in this colour and at that reasonable price.
DOEN
Floriette Top – Salt
Sorry white tees, cream blouses are the hero top this season. A dressy ruffle and pretty sleeve is the secret behind getting ready in five minutes, but looking effortlessly put-together.
ZARA
ZW Collection Striped Wide-Leg Trousers
The perfect mix of comfy, casual and chic, you’ll wear these with everything from sandals to slingbacks.
Gucci
Borsetto Large Boston Bag
When I say I’ve been looking for an investment piece worth the little extra spend, this is exactly what I’m talking about. The practical size, the craftsmanship, the iconic Gucci monogram. I was sold from the moment I saw it.
NinetyPercent
Saffron Shell Jacket in Butter Milk
Not only does this Ninety Percent jacket look good, but each purchase shares 90% of the brands profits between the people who make the garments and the charitable causes they support.
Realisation Par
Gia Dress in Dharma Noir
Remember when Realisation’s Gia dress first landed in that viral brown zebra? Then the red, and eventually the blue rose print? It now comes in no less than ten different colours and patterns, but the new black micro floral has really caught my eye as the O.G is one of the best fitting, most flattering dresses in my wardrobe, hands down.
Whistles
Tan Manny Slim Loafer
Whistles Manny loafers now come in a brand new colourway—a subtly distressed tan leather. Just add blue jeans and light jacket and you’re good to go.
Sezane
Morgane Necklace – Multi Ocean Blue
My current obsession? Mixing necklaces, and Sézane has some of the best statement pieces for curating your stack in the underrated treasure trove that is its jewellery section,
Kate Klem x NA-KD
Wide Balloon Pants
I’m convinced that balloon trousers are about to be the next big trend in 2026, and these are the perfect shade of buttermilk yellow for wearing throughout spring and beyond.
Sezane
Virgil Jumper – Cream
Until temperatures make it to 20 degrees, I’m still keeping a trusty knit close by to throw on with jeans, skirts and over my favourite summer dresses. This chunky crew neck just landed at Sézane, and it’s the kind of versatile option everyone should have in their wardrobe for an unpredictable spring.
ALIGNE
Linette Lace Trim Short
If like me you fell for the delicate silk shorts from Saint Laurent but can’t justify the price, the clever team at Aligne have come up with a similar style that are a fraction of the cost, and come in a much more wearable colour than blush pink.
Tu Clothing
Black Peep Toe Mule
A good fashion editor never gatekeeps, but even I thought twice about sharing these hidden gems with the world before I had a chance to buy them myself. Trust me, when you tell people where these are from, no one will believe you.
And speaking of excellent baggy jeans, ARKET has got this silhouette perfected to a T—just the right amount of slouch to look cool, but not so much bunching fabric that you have to drag them along the ground. Also, note that cinching high-waist.
Free People
Don’t Call Me Pant Set
This might be worth bookmarking for warmer weather, but Free People’s co-ord sets are such good instant outfits that I keep an eye out for them in the new-in section. So, you can imagine my delight when I stumbled across this bandeau and wide-leg combo in six different colours. That’s my summer sorted.
Jigsaw
Barker Straight Leg Trouser
Jigsaw tailoring always gets a thumbs up from me, but if you don’t want to commit to the full suit, take a second look at the trousers—they could easily replace your jeans in any blouse, shirt, cardigan or t-shirt outfit for a little extra polish.
DeMellier
The Hudson | Light Taupe Suede
Not a brand new style, but a fresh colourway and fabrication, you can always count on DeMellier for premium, fashion-forward bags that work for every season.
Queens of Archive
Beatrice Dress
Queens of Archive have launched their SS’26 collection Edith’s Garden, and this romantic, polka dot maxi is undoubtedly one of my favourite pieces. Wear now with a cardigan and ballet pumps, and throughout summer with a flat strappy sandal and a big sun hat.
Anthropologie
By Anthropologie Woven Shoulder Bag
Oh, I am so pleased to see this Anthropologie bag comes in a new chocolate colourway, and I have a feeling it won’t hang about for long. Consider this your ideal spring bag, and for under £100.
I do love a classic leather loafer. This sleek pair from Jimmy Choo add just enough polish to my everyday looks, and even evening ensembles too.
Uniqlo
100% Premium Linen Shirt
Hear me out. Linen shirts and trousers continue to be a warm-weather staple every year, and this one from Uniqlo is worth buying, yes right now, before it sells out entirely. The premium fabrication means you can expect cool linen with a soft, supple texture and a subtle, glossy sheen.
Karen Millen
Linen Woven Maxi Prom Dress
SImple, understated, but perfectly cut. I adore this flattering A-line dress from Karen Millen for dinners, day trips and everything in between.
The White Company
Suede Batwing Jacket
Funnel neck jackets are still on every fashion editor’s wish-list. Good job then that The White Company has come up with this luxurious suede iteration. A great spring jacket, if you want my professional opinion.
Otiumberg
Pavé Edged Square Hoops
Add a sweet sparkle to your after-dark looks with these pretty pavé edge earrings. I swear by Otiumberg for the perfect ear-party stack.
MANGO
Balloon Trousers With Elastic Waist
Looking for some effortless and elegant outfit inspiration? Mango have some of the best budget-friendly trousers that look like they have just stepped straight off the runway.
This has all of the hallmarks of a new fashion editor favourite. Perfectly cut, 100% premium leather, standout design, oh, and I audibly gasped when I saw it. This is exactly the kind of look you expect to see on the street style set during fashion week—bravo, Rohe.
ASOS DESIGN
Scoop Satin Maxi Dress in Pale Blue
We called it—icy blues are having a moment right now, and this simple slip dress from ASOS looks far more expensive than its £30 budget.
Loewe
Large Amazona 180 Bag
in Soft Calfskin
Just when we thought Loewe had peaked with the Flamenco, Pebble and Puzzle, the new Amazona is a sight to behold. This sumptuous and spacious top handle is roomy enough for your laptop, making it a strong contender for “best everyday-use designer bag of the year”.
Whistles
Taupe Gathered Suede Zip Jacket
Looking for a spring jacket that you can throw on over dresses and blouses that isn’t as overbearing as a coat, but warmer than a cardigan? You just found it. And that elegant silhouette? Such a wow piece.
Nobodys Child
White Ditsy Floral Emma Midi Dress
With every fleeting moment of sunshine I grow more and more optimistic that spring will shortly be in full bloom. Until then, you’ll find me pouring over the dress section of Nobody’s Child and planning my next sunny getaway.
H&M
Wide High Waist Jeans
There’s been a lot of conversation around stovepipe jeans lately, but I’m just coming around to how chic a pair of baggy, wide-legs can be if the fit is just right.
ALOHAS
Aven Rift Burgundy Leather Loafers
These elegant loafers come in burgundy, black, suede brown, vintage brown and patent brown, so there’s a pair for every look you can think of.
Anthropologie
The Colette Maxi Skirt by Maeve
Cream or tan, cream or tan… maybe this skirt is worth buying in both as its the kind of classic style that never dates but always has a place in your spring/summer wardrobe.
lululemon
Easyfive Mid-Rise Relaxed-Straight Pant
Thought lululemon was just leggings and sports bras? The Easyfive pants are the kind of trouser you want to pull on and wear all week and the reviews agree. “(They) Look like jeans but feel as comfy as joggers”. Enough said.
Front Row Shop
Cape Trench Jacket
A great coat can smarten up any look, but especially a structured trench with a contemporary twist. This cropped jacket with cape detail is the modern trench you’ve been waiting for, and it will go with everything you already have in your spring wardrobe.
RIXO
Ellery Cotton Blouse in White
I spend an awful lot of time refreshing Rixo’s new-in section, and the Ellery cotton blouse is what spring dreams are made of. Mark my words, once the word about this gets out, it won’t stay in stock for long.
& Other Stories
Wool Press-Crease Trousers
Wide-leg trousers never go out of style, and & Other Stories’ puddle pants are perfectly cut for just the right amount of slouch. In fact, this whole look is worth recreating for a well-dressed commute.
Toteme
Slip Suede Ballerinas Cashew
You’ll already be familiar with Toteme’s premium knitwear and outerwear, but their stellar range of accessories is not to be missed either. I’m really into suede ballet flats this season, and so this pair in a rare shade of honey “cashew” are top of my wish list.
Free People
Butterfly Babe Maxi Dress
I’m convinced that slip dresses are one of the hardest working pieces you’ll ever own. . Great in sunny weather with sandals, dressed up for evening and occasions with heels, or even kept casual with flats and a chunky cardigan.
Ganni
Knit Top in Cotton Crochet
Only the best will cut it for me when it comes to the “jeans a nice top” formula, and I’m confident we’ll see a lot more of this Ganni crochet styled up with denim, linen, slip skirts, Bermuda shorts, wide-leg trousers… the possibilities are endless.
Gap
Red Linen-Blend Relaxed Wide-Leg Trousers
Bold pops of hot red are still on the agenda in 2026. These pleasing linen trousers from GAP are a real knock-out, and perfect for warm summers and beyond.
Jimmy Fairly
The Meli Icons
I have a good eye for great sunnies, and this new-in Jimmy Fairly pair are guaranteed to invite compliments. Don’t forget to pop them in your handbag to be ready the moment that the weather is too,
ARKET
Double-Breasted Blazer
Struggling with outfit inspiration? Sharp blazers and blue jeans are the ultimate failsafe, and if you missed out on ARKET’s bestselling Hopsack blazer, you should immediately bookmark this before it’s gone.
Abercrombie
Bra-Free Smocked Drop-Waist Maxi Dress
Yes, you read that correctly. Abercrombie may have just changed the game with a throw-on dress so easy that you don’t need to wear a bra (the secret is the hidden,seam-free cups). Top of my spring wish list.
Manu Atelier
Xl Du Jour Brown Zebra & Black
Those with an eye for premium bags will already be well acquainted with Manu Atelier’s Le Cambon, but new for resort ’26 comes the XL Du Jour in what I predict will be the breakout print of the year—fierce tiger. Roomy enough for all of your essentials (including your laptop), this should help your commute feel a little more chic.
H&M
Premium Selection Wool Polo Jumper
Sure, crew necks are great, but polo collared jumpers take things up a notch in the style stakes. Tuck into jeans, layer over turtlenecks, wrap around your shoulders—this grey knit from H&M’s Premium Selection collection does it all.
AGOLDE
Arc Mid-Rise Wide-Leg Jeans
Sorry skinnies, my mind is firmly made up on loose-legged jeans. AGOLDE have become my go-to for a high-rise that cinches the waist, and the Arc jeans are the perfect wash and fit for comfy, everyday wear.
Prada
Woven Leather Mary Jane Flats in Brown
Bravo, Prada! A shoe that ticks off just about every current trend possible—a comfy ballet flat, that warm shade of chestnut brown, woven detailing, and of course, a discreet Prada logo. I have a feeling we’re about to see much more of these on the street style set in 2026.
Reformation
Carolina Linen Skirt
Okay, this outfit is everything I’m manifesting for spring. Light, fresh layers in a sorbet colour palette, topped off with the addition of some pretty lace. Is it too much to ask that I don’t need to carry an umbrella at all times? This might be a buy now and wear for the rest of the year instead.
Dragon Diffusion
Terrafino Woven Leather Tote
Whenever a new Dragon Diffusion bag drops, it gets my full attention. This vibrant green is the shade I didn’t know I needed, and will make any blue denim, white dresses and grey knits feel instantly brighter.
Whenever anyone asks me where to find the best knitwear, I steer them to Navygrey. The quality is second to none, and my winter wardrobe is full of their sumptuously thick knits, but for spring I have my eye on a lighter sweater designed to be lived in.
ZARA
Zw Collection Short High-Neck Trench Coat
I’m in the mood for chic, sharp and classic jackets as we move into spring. This short, funnel-neck beauty from Zara will slip into my capsule wardrobe so perfectly.
DeMellier
The Midi Stockholm
DeMellier’s new collection is mouth-wateringly good. The Midi Stockholm got the spring update in this chic nougat hue.
COS
Waisted Milano-Knit Cardigan
Waisted cardigans are such a simple and effective way to feel put-together, particularly for the days when you’re heading from your 9-to-5 to dinner plans. I love the khaki hue to this one, and will pair it with everything from tailored trousers to indigo denim jeans.
Miu Miu
Glimpse cat-eye acetate sunglasses
Strong eyewear is a non-negotiable for me, and as we head into spring, I want to up my sunnies game with these razor-sharp frames from Miu Miu.
M&S
Lyocell™ Blend Wide Palazzo Leg Jeans
All my fashion friends and colleagues rave about M&S denim. These dark-wash, wide-leg beauties look infinitely expensive, and come in a fabulous size and fit range. I’m pairing them with simple white t-shirts and heeled ankle boots as my base look for spring.
Astrid & Miyu
Hardware Link Hoops in Silver
A subtle but chic update on a silver hoop, these new-in Link hoops from Astrid & Miyu are too cool to miss this week.
H&M
Collared Suede Jacket
I’m ready to invest in some chic spring outerwear. This suede barn jacket beauty from H&M is going to be my micro-fascination for the foreseeable future.
Massimo Dutti
Tortoiseshell-Effect Aviator Sunglasses
I thought these were designer! Big, bug-like aviators are where it’s at right now, and will give any look a luxe edge.
Missoma
Lucy Williams Knot Oversized Stud Earrings
The Lucy Williams x Missoma collab is the gift that keeps on giving. These chunky knot earrings are so fabulous, and will add a dose of high shine to your day-to-night outfits.
ZARA
Asymmetric Poplin Shirt Zw Collection
Zara’s new-in section is chock full of soft pastels and fresh shirting. This poplin blouse is the perfect shade of powder pink. Team with denim and ballet flats this spring.
Autograph
Merino Wool Rich Relaxed Jumper With Cashmere
Everyone at Who What Wear UK is obsessed with everything chartreuse right now. This cashmere knit from M&S is bang on trend and will pair with satin midi skirts or indigo denim just exquisitely.
ME + EM denim is a poorly kept insider secret. I’ve already spotted these jeans on many a chic dresser, and love their relaxed fit.
Gucci
Jackie Slim Small Shoulder Bag
The iconic Gucci Jackie bag gets the Demna upgrade for spring. The chocolate brown hue, supple texture and silver hardware are everything I have been looking for in my next designer handbag.
H&M
Handmade wool-blend coat
It’s giving quiet luxury, in the best way possible. The clean lines and scarf detail set this coat apart.
COS
Square-Toe Leather Heeled Loafers
Animal-print trends are gaining serious momentum. These snake-effect loafers will pair with your jeans and satin midi skirts beautifully.
ZARA
Zw Collection Faux Leather Jacket
I have been hunting down the best funnel-neck jackets on the market. I adore this chocolate brown style from Zara.
Front Row Shop
Tassel-Pendant Necklace
Front Row Shop has just been put on my radar, and its full of cool-girl classics. This tassel necklace will drape over cashmere knitwear and blouses beautifully.
Reformation
Cary Low Rise Slouchy Wide Leg Jeans
Reformation denim is not to be missed. This colour is spot on for spring. So light, bright and fresh!
Missoma
Square Pearl Small Stud Earrings
These look like heirlooms! I’m fooled.
& Other Stories
Folded Stand-Collar Blouse
This gorgeous blouse is ideal for day to night dressing. I love the fluted sleeves.
Scarf detail knitwear is such a great hack to stay warm and stylish in equal measure.
Autograph
Leather Tote Bag
Looking for your next ideal work bag? This is it, courtesy of M&S Autograph. It looks beyond luxe.
H&M
Barrel Regular Waist Ankle Jeans
I’ve been hunting down the perfect pair of pink jeans for my spring wardrobe, and I now found them, courtesy of H&M. The barrel-leg fit is spot on for pairing with leather boots or pretty ballet flats.
COS
Suede-Nylon Ballet Trainers
Ballet flat and trainer hybrids are the hot ticket in footwear trends right now. This soft suede and satin pair of flats from COS have won me over in this chic burgundy shade.
Free People
We the Free Cute in This Cardi
Free People cardigans are spot on for off-duty cosy days. This oversized one comes in an array of fun colours, but I’m betting bit on pink this season.
Gucci
Rectangular Frame Sunglasses
Oversized aviator sunglasses just add a fierce edge to any look. I’ll be reaching for these rose-tinted Gucci frames all spring.
Sézane X Sea NY
Amarine Blouse
The third collaboration between Sézane and Sea NY is finally here. This pretty blouse is perfect for the oncoming spring season, and I will be pairing it with blue jeans and heeled ankle boots.
THOMAS SABO
Silver Medium-Sized Hoop Earrings in Chunky Design
Thomas Sabo earrings are supremely good. These silver hoops are the perfect size and weight for daily wear.
THE FRANKIE SHOP
Peri Striped Satin Shirt
The Frankie Shop is full of coo-girl staples. This silky shirt is great for office days and then hot-stepping it to your dinner reservation.
MANGO
100% Leather Parka With Cinched Waist
It’s leather jacket season. Mango have maybe just made the best one on the market now. I adore the cinched waist detail!
Rails handbags are not to be missed. They look so luxe! This off-white bag will no doubt pair exquisitely with any look and the knot details give it an expensive vibe.
Whistles
Taupe Tassel Suede Jacket
This jacket looks exceedingly expensive! The tobacco-hued suede is such a trending tone for spring. Pair with jeans and boots at the weekend.
Loewe
Mini Anagram Oval sunglasses
Loewe’s new Mini Anagram sunglasses are such a classic oval shape.