Gap, Harlem’s Fashion Row Partner Again For a New Collaboration Celebrating Denim

Gap and Harlem’s Fashion Row are teaming up again on a collaboration celebrating denim, a fabric core to Gap’s heritage.

Launching Friday, the 20-piece collection showcases the work of five designers of color – Daveed Baptise of Daveed Baptiste; LaTouché of LaTouché; Igdaliah Pickering of Igdalyah; Waina Chancy of Atelier Ndigo, and Nicole Benefield of Nicole Benefield Portfolio. Each designer has reimagined Gap denim into statement silhouettes and archive-inspired essentials. The collection is a mix of hoodies, jackets, shirts, jeans, jumpsuits, and skirts.

“Denim has always been central to Gap’s place in culture,” said Mark Breitbard, president and chief executive officer of Gap brand. “The collection continues our legacy in denim by creating space for Black designers whose perspectives bring new meaning to one of fashion’s most iconic materials. It’s a reminder of why denim endures at Gap: it serves as a canvas for creativity, individuality, and self-expression.”

The campaign, shot by Ghanaian-American director and photographer Joshua Kissi, is highlights denim as a medium for cultural storytelling. The visuals capture the inspirations that inform each designer’s craft while recognizing fashion’s ability to unite individual perspectives.

“Denim evolves when new voices are given the opportunity to lead,” said Brandice Daniel, CEO and founder of Harlem’s Fashion Row. “What makes this collaboration with Gap successful is the ability for designers to authentically reinterpret an iconic brand, while Gap connects them with new audiences. The resulting collection is strong, globally relevant, and built to resonate across international markets; that’s when a partnership truly works.”

Each designer’s four-piece capsule reimagines denim through their own approach to artistry, construction and material. Baptiste, a Brooklyn-based Haitian-American artist, designed pieces that are inspired by ocean waves, Caribbean shores, and blue sunsets, incorporating the emotion of water through fluid design elements, intricate embroidery, and delicate washes.

LaTouché’s designs push the boundaries of denim construction by incorporating inventive pleating, structure and proportions. Igdalyah Pickering, born and raised in the Virgin Islands, incorporates nods to her Caribbean background, including a custom-washed turquoise-teal denim that evokes the color of the sea. Waina Chancy of Atelier Ndigo created pieces that feel like wearable art, incorporating the Choublak (Hibiscus) flower as a focal point in embroidery and button detailing. Benefield, a Brooklyn based designer, incorporated menswear-inspired utilitarian themes and monochromatic hues into her denim collection.

Styles in the collection range from $98 to $148.

The collection builds on a six-year relationship between Gap and HFR. Gap’s partnership has supported HFR’s mission to uplift emerging Black and Brown designers and build a more equitable industry through educational programs, industry events and investments. Gap has contributed over $1 million to HFR’s ICON360 program, the non-profit organization dedicated to dismantling the barriers facing Black designers and fashion programs at Historically Black Colleges and Universities.

The Gap x Harlem’s Fashion Row collection will be available starting Friday at 12 p.m., ET on gap.com and in select Gap store locations. The collection will also be available in select international markets including Japan, Greece, Turkey, the Middle East, the U.K. and Czech Republic.