Erdem has unveiled its newest London boutique – and second location in the capital – a beautifully curated 120 sq m space on Sloane Street. Designed as a collector’s studio, the new store reflects the brand’s romantic yet modern aesthetic, a space where fashion, art and storytelling come together. Inside, visitors will find notable works by celebrated female artists including Tracey Emin, Nan Goldin, and Kaye Donachie, thoughtfully displayed alongside pieces by Henry Lamb and German Expressionist sculptor Wilhelm Lehmbruck.
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