Pre-Fashion Week Beauty Routines of 8 Fashion Insiders

With fashion month well underway, WWD asked eight of your favorite fashion people to share the beauty rituals and regimens that get them through the hustle and bustle across four cities. Here, their responses.

1. Farida Khelfa

Author, filmmaker, model (Paris)

Anticipated shows: Jean Paul Gaultier, Schiaparelli, Dior

Beauty routine: “I do very powerful facial massages and intense pulsed light therapy. Consistency is key. I use cold spoons on my face before and after makeup; sun protection every day, and I also drink a lot of coffee, but only in the morning: Italian moka pot or Turkish coffee.”

2. Gabriella Karefa-Johnson

Fashion editor, stylist, writer (New York)

Anticipated shows: Proenza Schouler

Beauty routine: “I always get a pre-fashion week facial at Brooklyn Face & Eye; Samantha [Mims] is everything. If I’m feeling a bit fragile and need a really glam pick me up, I will have the Thai massage at Shibui Spa in The Greenwich Hotel. I am always on the go, so I have little rituals that I take with me on the road; a volcanic Gua Sha, my Epi.logic skin system etc. When I’m on my home turf for NYFW, I leave it to the professionals.”

3. Tina Chen Craig

Founder, U Beauty (New York)

Anticipated shows: Prabal Gurung, Marc Jacobs

Beauty routine: “Gentle PicoToning with Dr. Dan Belkin; a customized HydraFacial with Miranda Sturçe, and a lymphatic massage. I add more to my daily skin care routine during NYFW due to the cold weather, so in addition to my holy grails, I use the U Beauty Super Intensive Face Oil for an extra layer of hydration.”

4. Kim Russell

Stylist, fashion consultant (Perth)

Anticipated shows: Bottega Veneta, Chanel, Loewe

Beauty routine: “I usually don’t do much treatment-wise, but I enjoy the sauna before a big event. I also become strict with my skin care regimen as air travel can set you back so much skin-wise. I wear my skin care under any makeup I apply and begin every routine with the Rhode Glazing Mist, then the Glazing Milk. I also use Auto Correct Eye Cream by Sunday Riley. It’s amazing.”

5. Tiffany Hsu

Chief buying and group fashion venture officer, Mytheresa (London)

Anticipated shows: The full circuit

Beauty routine: “I follow a structured in-clinic routine with Fatma [Shaheen] at Skin Design London, which includes mesotherapy, radio frequency and HIFU facial treatments — one of which I schedule just before fashion month begins as my personal secret to looking fresh and well-rested. My daily skin care routine is minimal yet consistent; I focus on cleansing and hydration, and I perform a lymphatic drainage massage every time I remove my makeup.”

6. Recho Omondi

Host, “The Cutting Room Floor” podcast (New York)

Anticipated shows: Proenza Schouler, Colleen Allen, Diotima, Eckhaus Latta

Beauty routine: “Facials, facials, facials. Deep pore facials, hydrating facials. I love Laser Genesis, and sometimes Clear + Brilliant. I’d tell you where I get my spa treatments but I’d have to kill you. (We’re bringing gatekeeping back in 2026.) Most of my routine is about eating clean more than anything else. Nothing we don’t already know: whole foods, minimal sugar and the one nobody wants to talk about: no alcohol.”

7. Sabine Getty

Designer (London)

Anticipated shows: Ralph Lauren

Beauty routine: “I love to go to Tracie Martyn. They do the most efficient facials. I particularly love their Red Carpet Facial with microcurrent, which immediately lifts and snatches your face before any event. I take collagen powder every morning in my coffee — my favorite is the Vital Protein Collagen Peptides Powder — and I also wear Dermaceutic Sun Ceutic 50+ — the only sunscreen after decades of research that doesn’t give me any breakouts.”

8. Sherri McMullen

Founder, chief executive officer, McMullen (Oakland)

Anticipated shows: Diotima, Zankov, Khaite, Michael Kors

Beauty routine: “Facial; infrared sauna; lymphatic drainage; red light therapy. My regimen is about keeping my skin and body balanced and resilient, especially when I’m traveling. I maintain monthly facials, love a fresh haircut ahead of events and always wear a deeply hydrating mask while flying to protect my skin.”