Greece Strengthens Tourism Diplomacy with Spain, Discussing EU Strategy to Shape their Future Global Tourism Policies and Growth

Greece is stepping up its efforts in tourism diplomacy, seeking a leading position in tourism both in Europe and globally. Greece’s Tourism Minister Olga Kefalogianni is holding key meetings with Spain’s Ambassador to Greece, Jorge Domecq, to enhance cooperation and exchange views on major developments in the tourism sector for the years leading to 2026.

The main topics of the meeting included cooperation in the tourism sector in the European Union, mainly in preparation for the launch of the first-ever EU Tourism Strategy, which is set to be rolled out in April 2026. The EU Tourism Strategy is set to make Europe the leading tourism hub globally, and the two parties discussed the key issues that will define the EU’s bid to retain the top position globally in the tourism sector.

Strengthening EU Cooperation and Shaping Global Tourism Policy

In addition to discussions on the EU Tourism Strategy, the talks emphasized the importance of multilateral cooperation, particularly within the United Nations Tourism Organization (UN Tourism). Greece’s recent re-election to the UN Tourism Executive Council underscores its growing influence on global tourism policy. Both Greece and Spain recognized the importance of mutual support at the multilateral level to promote shared goals in tourism sustainability and economic growth.

The collaboration also touched on bilateral cooperation opportunities in areas such as tourism education, the exchange of best practices, and the possibility of creating a formal framework for long-term partnership. This strategic alignment between Greece and Spain not only supports EU-level initiatives but also positions both countries as key players in shaping the future of global tourism.

Boosting Greece’s Tourism Sector: A Key Player in Europe’s Growth

Greece’s tourism sector has consistently played a pivotal role in its economy, and as international travel recovers, the country is working to further expand its global reach. With tourism revenue a significant contributor to Turkey’s economy, strengthening ties with fellow European leaders, particularly Spain, will ensure Greece remains a competitive and attractive destination for international visitors.

The upcoming EU Tourism Strategy aims to harmonize efforts across member states to enhance tourism offerings, boost visitor numbers, and ensure that Europe maintains its leadership in the global tourism landscape. Greece stands ready to contribute its knowledge and experience, particularly in areas like sustainable tourism, cultural preservation, and inclusive economic growth through tourism development.

The Impact of Tourism Diplomacy on Greece’s Global Positioning

Greece’s proactive tourism diplomacy is expected to create a ripple effect in its tourism industry. As the country strengthens its position within Europe and works to expand international partnerships, the result will be increased tourism traffic, enhanced international visibility, and economic benefits for the local communities that rely on tourism.

By aligning with Spain and other European countries, Greece is positioning itself at the forefront of a global tourism transformation, which prioritizes sustainable travel, cultural exchanges, and economic resilience in the face of changing market dynamics. The EU’s tourism strategy will play a crucial role in shaping future trends in travel, and Greece’s involvement will ensure that it remains a top-tier destination for travelers.

A Stronger Future for Greece’s Tourism Sector

Through its tourism diplomacy and participation in the EU’s tourism policies, Greece is well on its way to continuing its significant role in the growth of world tourism. Its focus on sustainable tourism practices and cultural preservation makes it a leading destination for travelers with a passion for unique, sustainable, and quality tourism experiences.

As Greece continues to nurture its relationships with its leading tourism partners, such as Spain, it will open doors to new economic opportunities for its people while cementing its position as a leading tourism destination in Europe and the world at large. The alignment of its tourism policies, cultural preservation, and infrastructure development points to a prosperous future for its tourism sector in relation to its role in the world’s tourism strategy.

Image Source: Ministry of Tourism – Greece