Published on
November 11, 2025
Greece has taken centre stage in global tourism diplomacy this week. At the 26th UN Tourism General Assembly in Riyadh, Greece’s Tourism Minister met with counterparts from Spain, Japan, Jordan, Armenia and Peru. Their focus? Expanding travel opportunities, sustainable practices and innovation in tourism. This matters for you because it signals new travel‑routes, fresh cultural experiences, and stronger ties that make visiting Greece and its partners easier and richer.
Expanded cooperation across continents
In talks with Spain’s tourism leadership, Greece emphasised tighter coordination on sustainability and governance within Europe’s tourism framework. They proposed creating an EU funding line to boost green and digital transitions. Meanwhile, with Armenia, Greece agreed to update a joint action plan for 2026‑2028 focused on tourism education, innovation and digital skills. These steps mean travellers may benefit from improved services and new regional products.
For anyone booking a trip, this points to enhanced infrastructure, clearer tourism standards and more seamless exchanges.
Asia and the Middle East enter the frame
Meeting with representatives from Japan, Greece reaffirmed strong tourism ties and cultural exchange under the Greece‑Japan Year of Culture and Tourism 2024. With Jordan, the emphasis turned to hospitality training and workforce mobility to manage seasonal travel peaks. With Peru, collaboration is set on cultural tourism, accessibility and environment‑friendly infrastructure. For global travellers this is a positive sign: Greece is broadening its appeal and aligning with destinations you may visit before or after a stay in Greece.
What this means for your travel choices
If you’re planning a trip to Greece, keep these angles in mind:
- New travel products: With partners across Europe, Asia and Latin America, expect themed routes, joint marketing and travel experiences that span multiple destinations.
- Better infrastructure and education: As Greece invests in training and innovation, you may enjoy higher‑quality services, multilingual guides and tech‑enabled experiences.
- Rewarding multi‑destination travel: This diplomacy supports smoother connections between Greece and countries like Japan, Armenia or Peru. Consider combining your Greek trip with another destination for added value.
- Sustainability matters: Greece’s push for sustainable tourism means eco‑friendly stays, cultural immersion and responsible travel are increasingly emphasised.
Tips to make the most of these partnerships
- Research combined offers: Look for travel deals that link Greece with partner countries (Japan, Peru etc.).
- Check for enhanced experiences: Training initiatives may result in upgraded guides, interactive tech and local‑expert tours.
- Travel off‑peak: As Greece invests in reducing seasonality, consider visiting outside summer for better value and fewer crowds.
- Focus on cultures: Cultural‑exchange programmes mean more festivals, courses and collaborations — enrich your trip by attending one.
Final takeaway for global travellers
Greece tourism partnerships are not just diplomatic talk. They translate into concrete benefits for travellers worldwide. Whether you’re drawn by ancient ruins, island‑hopping, urban culture or extended multi‑country itineraries, Greece is actively opening new paths. Its commitment to innovation, education and sustainability means you’re headed into a travel environment that’s evolving in your favour. So if you’re planning a holiday soon, Greece – and its growing network of partners – may just offer your next destination with fresh promise, deeper experiences and global reach.
Conclusion
Greece’s growing global tourism partnerships highlight its commitment to fostering sustainable development, cultural exchange, and innovation across borders. By strengthening ties with countries like Spain, Japan, Armenia, Jordan, and Peru, Greece is positioning itself as a key player in shaping the future of global tourism. For travellers, this means new opportunities for richer experiences, seamless multi-destination journeys, and an emphasis on sustainability. Greece’s proactive diplomacy ensures that visitors can expect more diverse travel options and enhanced services. As Greece continues to collaborate globally, it offers a gateway to unique cultural experiences and responsible travel, paving the way for a brighter tourism future.
