Ann Demeuleemester Releases First Campaign Under Creative Director Stefano Gallici

FIRST TAKE: It’s not every day that fashion aficionados get to see an Ann Demeuleemester campaign.

The brand, which usually shies away from advertising, on Tuesday will release its first official campaign under the creative direction of Stefano Gallici.

Photographed by Nikolai von Bismarck and styled by Elodie David, the moody images have personal nods to the Italian designer, as they were shot at Villa Manin in the country’s Friuli-Venezia Giulia region, a monumental 18th-century estate located near Gallici’s hometown. 

Set against the architectural rigor and historical weight of one of Northern Italy’s most imposing villas, models Arthur Hargous and Svetlana Lethelier appear solo or as a couple sporting key looks of the spring 2026 collection paraded in Paris in October. These include elongated tailoring reinterpreting the Victorian era with a softer filter and a play on proportions; fluid pink brocades winking to bedtime and ‘70s hotel vibes; as well as iterations of Napoleon jackets worn over lingerie-inspired, gauzy-textured dresses or lived-in denim pants tucked into boots.

The images will be released in the leadup to the opening of the brand’s new store in Milan, which will be unveiled in Via Montenapoleone with an event on Feb. 26 during fashion week, as reported. 

The first outside the brand’s flagship in Antwerp, the location signals not only a moment of expansion but also of heightened visibility for the company. This has been recently reinforced with key placements on celebrities both in sync with the brand’s ethos and more unexpected names. These ranged from Jamie Campbell Bower walking the Ann Demeulemeester spring 2026 show to the likes of Karol G, who most recently wore a white distressed dress from the brand for her appearance during Bad Bunny’s Super Bowl LX Halftime show.