Kim Kardashian files NOR11 trademarks as North West steps into fashion like her mom

Kim Kardashian has filed trademarks for a new brand called NOR11, marking a major step for her daughter, North West. The filings signal that North, now 12, is preparing to enter the fashion and jewelry space with formal backing. It is a move that reflects how branding, creativity, and family legacy often intersect in the Kardashian household.

What the NOR11 trademarks cover

Trademark records show that three separate applications were filed for NOR11. The categories include clothing, jewelry, and bags, which suggests a broad lifestyle approach rather than a single product drop. It sets the foundation for a brand that could grow over time.

The clothing category reportedly includes dresses, footwear, hats, and stockings. The jewelry filing covers items such as bracelets, necklaces, earrings, and rings. A third filing focuses on handbags, wallets, and cosmetic cases, pointing to a coordinated fashion vision.

How Kim is structuring the business

The filings were made under the name KimYe’s Kid Inc., which was incorporated in California in 2023. Public records list Kim Kardashian as the sole officer of the company. That detail suggests she is leading the business side of the brand.

The registered office is tied to a well-known business manager, adding another layer of professional oversight. While the company name references both parents, Kanye West does not appear to be formally listed in the filings. From a structural standpoint, the project looks organized and intentional.

North’s growing fashion identity

If you have followed North West in recent years, her interest in fashion has been clear. She has been photographed experimenting with bold hair colors, oversized streetwear, and designer labels. Her public appearances often spark conversation, which is not unusual for someone raised in a high-profile family.

In December, North and her friends wore black hats featuring the NOR11 logo in social media posts. At the time, it looked like a creative moment. Now, it appears those posts were early hints of a larger plan.

Following the Kardashian brand blueprint

The NOR11 launch fits a familiar pattern within the family. Kim Kardashian built Skims into a global shapewear and apparel brand by tying it closely to her identity. Kanye West, now known as Ye, created Yeezy using his own nickname as the foundation.

North’s brand name appears to combine the first part of her name with the age she was when she first imagined the idea. That detail reinforces the personal element behind the label. It also shows how early brand building can begin in a media-savvy household.

Balancing creativity and public scrutiny

North’s creative life goes beyond fashion. She has shared music online and has performed alongside her father in the past. Her recent song release and bold style choices have sparked debate, but they also highlight her desire to experiment.

Kim has spoken publicly about allowing North to express herself while maintaining structure at home. She has said that North is homeschooled and spends time writing and producing music as part of her education. That blend of discipline and creative freedom may shape how NOR11 develops.

What this means for young celebrity brands

Celebrity children entering business is not new, but formal trademark filings at this stage show long-term planning. It gives the brand legal protection and room to expand into multiple categories. If products launch, they will likely be backed by strong marketing and social media support.

For now, NOR11 remains in the trademark phase, but the groundwork is clearly in place. Whether you view it as a family legacy move or a young creative taking initiative, the filings signal that North West is stepping into fashion with structure behind her. As with most ventures tied to the Kardashian name, the next move will likely be strategic, measured, and closely watched.