By Tiffany Gehrke and Alexa Spitz ( February 19, 2026, 5:54 PM EST) — In 2006, the devil wore Prada. In 2026, the devil wears Prada dupes. The evolution of knockoff items from shameful to chic is a product of what has come to be known as the dupe economy. Sometimes referred to as dupe culture, the phenomenon reflects a growing consumer trend of seeking affordable alternatives to luxury items, often called dupes….
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