Published on
February 21, 2026
Image generated with Ai
Netherlands joins Italy, France, Greece, Spain, Poland, Hungary, and several European destinations in experiencing a projected twenty-eight percent growth in tourism from India and China in 2026. This surge is driven by improved air connectivity, reduced visa restrictions, and the growing desire among Indian and Chinese travellers for new cultural and leisure experiences in Europe. With the increasing affluence of both markets, these countries are becoming key players in Europe’s tourism recovery, reshaping the continent’s travel landscape and driving significant economic benefits across diverse regions.
As global tourism continues to rebound in 2026, Europe stands out as a top destination for international visitors, especially from the growing long-haul markets of India and China. In particular, countries across the continent are projected to experience a remarkable surge in tourism, with some destinations expected to see up to a 28% increase in arrivals from these two countries compared to last year. This tourism boom is set to transform Europe’s travel landscape, driving economic growth, enhancing local communities, and opening new opportunities for cultural exchange.
The European Travel Commission (ETC) has predicted that 2026 will be a year of substantial growth for European tourism, with international arrivals expected to increase by approximately six percent over 2025. Notably, long-haul markets, especially China and India, will play a key role in this expansion, contributing to a nine percent increase in arrivals. As airlines ramp up flights, visa restrictions ease, and travel demand strengthens, European countries are preparing for an influx of visitors eager to explore the rich cultural, historical, and natural treasures the continent has to offer.
Why India and China Are Driving Growth in European Tourism
The surge in tourism from India and China is particularly significant. Both countries have large, growing middle classes with increasing disposable income and a desire for international travel. As these nations become more connected to Europe through improved air routes, visa facilitation, and tourism-friendly policies, their outbound tourism is expected to rise dramatically. While some European countries already have established tourist markets from these regions, others are witnessing a rise in demand as these visitors explore new destinations.
This trend is especially visible in Europe’s top travel hotspots, which continue to captivate long-haul tourists from both India and China, thanks to their cultural appeal, renowned landmarks, and thriving tourism infrastructure.
The Countries Set to Benefit the Most
Here’s a closer look at how each country in Europe is set to benefit from the influx of tourists from India and China in 2026:
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Netherlands
The Netherlands, particularly its capital city, Amsterdam, is expected to see a significant boost in tourism from China and India in 2026. Known for its picturesque canals, rich art history, and cultural heritage, the country is drawing visitors with its relaxed atmosphere, modern attractions, and diverse offerings. The launch of new flights from major cities like Beijing, Shanghai, and Mumbai has increased connectivity, making the Netherlands even more accessible to tourists from these regions. Tourists from India and China are flocking to experience the world-famous tulip fields, visit historic museums, and enjoy Dutch cuisine. The welcoming atmosphere and sustainable tourism efforts have enhanced its appeal, making the Netherlands a key destination in Europe’s tourism growth story.
Italy
Italy remains one of the most coveted destinations for travellers from around the world, and 2026 will be no different. With historical sites such as the Colosseum in Rome, the canals of Venice, and the art galleries of Florence, Italy continues to captivate tourists from China and India. In 2026, the country is set to see substantial growth in visitor numbers from both markets, driven by increased flight availability and high demand for cultural and leisure experiences. The tourism sector is expected to thrive with more international tourists exploring Italy’s iconic landmarks, indulging in its world-class cuisine, and basking in its Mediterranean charm. Popular regions like Rome, Venice, Tuscany, and the Amalfi Coast will see the biggest uptick in visitors, thanks to Italy’s perennial reputation as a hub of art, architecture, and lifestyle.
France
France, the world’s most visited country, is primed to benefit from the growing wave of tourism from China and India. Paris, the Eiffel Tower, and the French Riviera will remain central attractions for tourists, while regions like Provence, Normandy, and Lyon are expected to see increased demand. With more direct flights from Beijing, Shanghai, and Mumbai, visitors will have easier access to France’s cultural heritage, gastronomic experiences, and world-class shopping. The country’s focus on creating a welcoming environment for Chinese and Indian visitors—such as Mandarin-speaking staff in major attractions and improved visa processes—ensures that France will continue to dominate the European tourism scene. In 2026, France will once again lead the way in the number of international visitors, with a remarkable rise in arrivals expected from long-haul markets.
Spain
Spain’s diverse landscapes, rich history, and world-renowned cities such as Barcelona and Madrid have long made it a favourite of international tourists. With increased air connectivity and targeted marketing campaigns aimed at China and India, Spain is on track to see a twenty-eight percent rise in tourism from these countries in 2026. Indian and Chinese visitors are flocking to Spain to explore its architectural wonders, beautiful beaches, and vibrant culture. Beyond the famous destinations, regions like Andalusia, Valencia, and the Basque Country will also see notable growth in visitors. Spain’s culinary offerings, rich artistic heritage, and welcoming atmosphere make it a prime location for tourists from long-haul markets looking for a blend of history, culture, and relaxation.
Greece
Greece continues to be an essential part of the European tourism puzzle, attracting millions of visitors each year. In 2026, the country is expected to see a significant rise in arrivals from China and India, drawn by its stunning islands, ancient ruins, and Mediterranean lifestyle. From the iconic Acropolis in Athens to the idyllic shores of Santorini and Mykonos, Greece offers a unique combination of cultural experiences and natural beauty. The Greek tourism sector has also benefited from enhanced flight options from major Chinese and Indian cities, as well as initiatives to improve the visitor experience, such as offering multi-lingual guides and cultural programs tailored to international tourists. Greece’s timeless appeal, coupled with its growing accessibility, makes it an attractive destination for long-haul travellers.
Poland
Poland, known for its rich history, beautiful landscapes, and vibrant cities, is experiencing an upward trajectory in tourism. While smaller than its Western European counterparts, Poland is attracting increasing numbers of visitors from China and India. In 2026, the country is expected to see a notable boost in arrivals, driven by tourists seeking both cultural immersion and outdoor adventure. Cities like Warsaw, Kraków, and Gdańsk, along with scenic regions like Zakopane and the Bieszczady Mountains, will be among the top destinations for Indian and Chinese tourists. Poland’s affordable pricing, historical landmarks, and rising international profile make it a must-visit country for those looking to explore lesser-known but fascinating parts of Europe.
Hungary
Hungary is becoming an increasingly popular destination for tourists from China and India. Budapest, with its striking architecture, historic sites, and vibrant nightlife, is drawing in more international visitors, who are eager to explore the Danube River and the city’s rich cultural heritage. The recent improvements in air travel connectivity and the rise in popularity of Eastern European cities ensure that Hungary will benefit from the projected tourism surge. The country’s mix of old-world charm, affordability, and modern amenities makes it a prime candidate to attract more visitors from the booming markets of India and China in 2026.
The Role of Off-Season Travel in Sustaining Growth
One of the most exciting trends highlighted in the 2026 projections is the rising interest in off-season travel. This shift towards year-round tourism, particularly in the fall and winter months, is providing a boost to destinations that traditionally relied on the summer season. Countries like Italy, Spain, and Greece are now emphasizing value for money, offering competitive pricing and special off-season packages to attract visitors from China and India during quieter months. This strategy not only alleviates the pressure of overcrowding in peak seasons but also contributes to a more sustainable and balanced tourism model.
Economic Impacts and Local Communities
The influx of international tourists, particularly from China and India, is expected to have a significant economic impact across Europe. Tourism spending is predicted to outpace the increase in arrivals, signaling that visitors from these long-haul markets are contributing more to the local economies. This increased spending will support jobs, create new business opportunities, and help revitalise local communities throughout the continent. From small towns to major cities, European destinations are benefiting from this boost in tourism spending, with particular emphasis on the hospitality, retail, and transport sectors.
Netherlands joins Italy, France, Greece, Spain, Poland, Hungary, and several European destinations in projecting a 28% growth in tourism from India and China in 2026, driven by enhanced air connectivity, easier visa access, and growing interest from these emerging long-haul markets.
Europe’s tourism sector is set to thrive in 2026, with an exciting surge in arrivals from India and China, two of the fastest-growing long-haul markets in the world. Countries like the Netherlands, Italy, France, Spain, Greece, Poland, and Hungary are all projected to see significant growth, with an overall twenty-eight percent rise in tourism. As travel demand continues to recover and shift towards off-season visits, European destinations will have the opportunity to diversify their offerings, enhance the travel experience, and create lasting economic benefits. With strong connectivity, improved visa policies, and tailored marketing strategies, Europe’s tourism sector is prepared for another successful year of growth, driven by the power of global travellers from India and China.
