Published on
February 21, 2026
Image generated with Ai
The 48th International Tourism Exhibition (TRAVEL+), held annually in Budapest, Hungary, is back for 2026 from February 19 to 22, bringing together an exciting blend of global tourism trends and unique travel opportunities. As Hungary’s premier event in the tourism sector, it serves as a key platform for tourism professionals and eager travelers alike, offering a chance to connect, discover, and experience the latest offerings in the global tourism market.
The exhibition will feature more than 200 exhibitors from 35 countries, showcasing destinations, travel agencies, tourism companies, and more. Last year’s event was a huge success, attracting over 23,000 visitors, reflecting the growing interest in international tourism and travel destinations. Apart from the usual exhibitors, the exhibition also integrates seminars and workshops to dive into the latest tourism trends, highlighting the rise of alternative tourism, exciting new destinations, and emerging tourism sectors.
Alongside the TRAVEL+ exhibition, Budapest Boat Show, E-Bike Test & Show, and Karaván Salon (Caravan Fair) are also held at the same venue, making this an all-encompassing event for enthusiasts of adventure, travel, and outdoor leisure. These co-located events enrich the experience, attracting a wider audience with varied interests.
Greece Remains a Top Choice for Hungarian Travelers
One of the standout features of the 2026 exhibition is the strong Greek tourism presence, a testament to Greece’s continued popularity as a top holiday destination for Hungarian travelers. Greece’s picturesque landscapes, stunning beaches, and rich cultural heritage continue to captivate those seeking sun-filled vacations and immersive travel experiences.
This year, regions and municipalities from Greece are expected to showcase their tourism offerings, allowing Hungarian visitors to explore more about Greece’s idyllic islands, cultural landmarks, and vibrant local traditions. It’s no surprise that Greece remains a favorite destination, with direct connections from Hungary providing easy access to the Mediterranean paradise.
New Travel Routes and Connectivity: American Airlines’ Resumption of U.S. Flights
In exciting news for travelers from Hungary, American Airlines has announced the resumption of direct flights between Budapest and Philadelphia, USA, starting in May 2026. This is a significant development since direct flights between the two countries had been suspended in 2020 due to the pandemic. The resumption of this route will strengthen the connectivity between Hungary and the U.S., making it easier for both business and leisure travelers to access this vital transatlantic connection.
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This new route opens up travel opportunities for both tourism and business exchanges between the two nations. With the direct flights offering convenience and reduced travel time, the tourism sector in Hungary is poised for an influx of American visitors who can now easily visit Budapest and explore Hungary’s rich cultural and historical landmarks.
Hungary’s Infrastructure Plans to Boost Tourism and Economy
In line with the tourism exhibition, Hungary’s government has unveiled a major 25-billion construction development plan, aimed at enhancing the country’s infrastructure by 2035. With significant investments in healthcare, transport, education, and water supply, Hungary is setting the stage for further growth in its tourism sector.
For tourists, these improvements are expected to make travel even more accessible and comfortable. Whether it’s upgrading transportation systems or improving services in tourist hotspots, Hungary’s infrastructure upgrades will provide enhanced travel experiences for both local and international visitors. This investment signifies Hungary’s long-term commitment to building a thriving tourism industry that caters to the evolving needs of travelers.
What Travelers Can Expect at TRAVEL+ 2026
TRAVEL+ 2026 promises to be a one-stop destination for anyone passionate about global travel and tourism innovation. Whether you’re a professional in the tourism industry or a traveler looking for your next holiday destination, the exhibition will offer something for everyone. Key highlights include:
- Tourism Trends: In-depth analysis of the most significant shifts in the travel sector, such as sustainable tourism practices, and the rise of eco-friendly destinations.
- New Destinations: Discover new and exotic travel locations across Europe, Asia, and beyond. The exhibition is the perfect place for explorers to find their next dream vacation spot.
- Alternative Tourism: From wellness retreats to adventure travel, alternative tourism is a growing segment that is reshaping the way people think about holidays.
- Greece’s Tourism Appeal: Explore Greek destinations that continue to attract visitors, from Santorini and Mykonos to lesser-known gems across the Aegean Islands.
Why You Should Attend the Exhibition
If you are a travel enthusiast or someone looking to make informed decisions about your future vacation plans, the TRAVEL+ exhibition is an unmissable event. With the opportunity to network with global tourism experts and get first-hand insights into upcoming travel trends, it is the perfect opportunity to learn, explore, and plan your future trips. Greece and Hungary stand out as the central focus for the exhibition, but the variety of destinations and unique attractions will provide diverse experiences for every attendee.
Essential Travel Tips for Budapest in 2026
- Book Early for Popular Destinations: As the exhibition attracts thousands of visitors, consider booking your accommodation and flights early to secure the best deals, especially if you plan on visiting Greece or exploring new destinations in Europe.
- Plan Your Visit Around Co-located Events: The Budapest Boat Show and Karaván Salon will offer additional travel experiences, so be sure to explore them if you’re an outdoor enthusiast.
- Take Advantage of Transportation Upgrades: With ongoing infrastructure improvements, getting around Budapest and Hungary will become more convenient. Use upgraded public transport systems to navigate the city efficiently.
