Crutches in hand and her left foot in a brace, Chloé Harrouche, founder and artistic director of Loulou de Saison, quickly brushed aside the inconvenience when she met M Le magazine du Monde a few days before Christmas at her women’s ready-to-wear brand’s headquarters.
With its majestic wrought-iron staircase, herringbone parquet flooring, moldings, tasteful furniture and bright spaces, the Parisian offices where she set up her design studio in July 2024 reflect the style of the clothes she designs; elegant and minimalist. Still, they are far from austere, despite what the succession of black, white or gray pieces lined up in the showroom might suggest.
Before making its way into wardrobes, Loulou de Saison was the name of an Instagram account like hundreds of others. The page was run by a young Parisian passionate about fashion, showcasing her sense of style. But unlike many influencers who try, often unsuccessfully, to turn their dream into reality – namely, designing a wardrobe and building a lasting brand – Harrouche appears to have achieved her goal.
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