Sunday, February 22

Popular London Fashion Brand Miista Reveals the A-List Celebrity Who Slid in the DMs — and Changed Everything


Charli xcx; Madonna Harry Durrant/Getty; Rachpoot/Bauer-Griffin/GC Images
Charli xcx; Madonna

Harry Durrant/Getty; Rachpoot/Bauer-Griffin/GC Images

NEED TO KNOW

  • Laura Villasenin, founder of the fashion brand Miista, revealed that an A-List celebrity directly reached out to the brand on Instagram

  • She recalled the songstress requesting a pair of pointed leather boots, currently available on her brand’s website for $685

  • “It was just one of those moments that you go, what is this?” Villasenin told The Standard, adding, “It cannot be real”

A British luxury fashion brand is seeing a surge in demand after an A-list celebrity wore one of their designs

While speaking to London-based newspaper The Standard on Feb. 9, Laura Villasenin revealed a standout moment for her brand, Miista, that occurred last year when a globally famous singer reached out on Instagram.

“I think our proudest moment is probably a year and a half ago, when Madonna messaged our Instagram directly,” Laura Villasenin told The Standard. 

“To receive a message from somebody directly, that you really admire, it was just one of those moments that you go, what is this?” she joked. “It cannot be real.”

Madonna Rachpoot/Bauer-Griffin/GC Images
Madonna

Rachpoot/Bauer-Griffin/GC Images

Villasenin said the “Like a Prayer” singer, 67, wanted a pair of Aline boots. Priced currently at $685 on the Miista website, the pointed leather boot features “fine lingerie-inspired netting” on the front and a 9cm heel.

Villasenin revealed to The Standard that the music industry has heavily influenced her brand.

“Initially, the music industry is what made me move to London: that essence of music, culture, the underground scene,” the Galician-born fashion designer told the outlet. “It definitely had a very strong influence [on the brand]… London is a cultural melting pot.”

Since Miista launched in 2011, it’s gained a legion of celebrity fans and its designs are frequently spotted on the feet of social media trendsetters.

Charli xcx opted for the brand’s Fionla boots during her Brat summer tour, while Miista’s square-toe heels have also been worn by FKA twigs, Bella Hadid and Sophie Turner.

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When asked what sets the brand apart from other footwear designers, Villasenin said, per The Standard, “It’s definitely the way we experiment with volume and materials.”

She continued, “We play a lot with opposites. But then sometimes you see funny quotes around us, like, ‘These are the guys that make ugly shoes for cool girls.’

“Maybe it’s a bit ugly, but when you see it on the street, you [really] see a difference,” the fashion designer added. “You see the detail, you see the craftsmanship, and you see we put a lot of attention on unexpected details and design.”

The brand’s signature footwear ranges from around $200 to over $900, while read-to-wear fashion was introduced in 2021.

“By dressing the Miista woman as a whole, we would be able to tell a much stronger story and learn a lot more,” Villasenin told The Standard.

Read the original article on People





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