For fall 2026, Alessandra Rich offered a bolder and more sensual take on femininity.
New elements like stars, tartan, strawberry motifs and Hawaiian shirt prints joined familiar codes such as polka dots, lace and big collars for a more colorful edit.
Rich highlighted the use of taffeta for the not-so-tight texture, and gave the jewelry range a major upgrade to match the shift, adding a lighter touch that kept the looks from feeling too serious.
“I like the way taffeta holds a line. It gives you volume without noise, almost like a cartoonish outline around the body. They exist to push against the lace and the strict tailoring. I also love that taffeta has its own sound. When she moves, you hear the dress before you see it. That’s part of the tension,” said Rich.
Presented in the form of a look book, shot in a stylized motel on the outskirts of Milan, the collection — maybe it’s the round bed — had a stronger, more straightforward sensuality running through.
“The round bed in the look book is a cliché image, almost kitsch, but I liked reclaiming it. She’s not waiting there. She’s already the main event,” said Rich.
For sure, the Alessandra Rich girls are in control rather than on display, exerting a balance between dressed-up polish and cheeky attitude. “She’s always playing on the edge between good girl and trouble. This collection is about giving her the tools to write that story herself,” the designer concluded.