Mexico is debating major changes to gambling advertising rules as it prepares to co-host the 2026 FIFA World Cup this summer.
Jericó Abramo Masso, a member of the Mexican Chamber of Deputies, has drafted a bill that would impose restrictions on gambling-related ads aired during sports event broadcasts on free and pay-for-TV. Masso proposed the measure in response to complaints by parents that gambling-related ads during sports programming provide “false narratives about gaining quick wealth.”
Masso also wants stricter advertising rules to combat gambling-related harm in Mexico. Mexico currently imposes rules that require problem gambling messaging in gambling-related ads. The ads, which require approval by the Secretariat of Interior, must also not include the promotion of excessive participation in gambling-related activity.