Created in partnership with Mother, the global campaign brings levity and approachability to complex hair science, reinforcing OLAPLEX’s transparent, science-led, and future-focused approach to haircare innovation. Chloe Fineman pairs her comedic expertise with OLAPLEX’s scientific authority in the hero campaign video to educate consumers on what truly sets bond repair apart.
The film was directed by Alfred Marroquin through Somesuch and spans TVC, OOH and social content.
Jess Reynolds, Creative Director at Mother added “With ‘Science never looked so good’ we wanted to communicate the category-leading innovation behind Olaplex, giving science a joyful spirit that makes for genuinely entertaining viewing.
“I’ve learned way too much about hair damage and bond repair to ever skip this step,” said Chloe Fineman “No.3 has always been my ride-or-die, and No.3PLUS somehow makes it even better. It gives me that instant softness and strength that lets my hair keep up with everything I’m doing—costume changes, heat tools, red carpets, you name it. Three minutes, total reset, and I’m back to pretending I didn’t just put my hair through absolute chaos.”
Credits
Brand: OLAPLEX
Creative Agency: Mother
Production Company: Somesuch
Director: Alfred Marroquin
Head of Production: Georgina Fillmore
EP: Daniella Manca
Producer: Blair Smith
Production Manager: Francesca Walker
DOP: Benoit Soler
Production Designer: Studio Augmenta
Art Director: Evgeniya Koeva
Stills Art Director: Velichka Dzambazova
Key Grip: Alexander Dimitrov
Gaffer: Petar Todorov
Sound: Eduard Vasilev
1st AD: Ivan Mitov
2nd AD: Maya Markova
Service Company: B2Y
Service Producers: Simeon Vasilev and Velika Zheleva
Stills Service Producer: Ivanina Burneva
Production Coordinator: Rodein Faraj
Service Production Assistant: Yavor Tsakov
Service Production Assistant: Gergana Dobreva
Service Production Assistant: Teodora Marinova
Service Stills Production Assistant: Andzhelika Yordanova
Casting: Lane
Head of Commercials + Music: Holly Shearn
Casting Director: Hannah Ashby Ward
Casting Assistant: Anja Adamson
Edit: Cabin
Editor: Carlos Font Clos
Cutting Assistant Editor: Craig Griffiths
Head of Production: Caylee Banz
Producer: Clel Allen
Colour: Color Collective
Colourist: Alex Bickell
EP: Claudia Guevara
Post Production Company: Black Kite
Executive Producer: Tamara Mennell
VFX Supervisor: Nina Mosand
VFX Nuke Artists: Laurence Lavoie, Alexandra Lucut, Emily Govinden
Sound: No8
Sound Engineer: Sam Robson
EP: Karen Noden
Stills Photography:
Photographer: Valentin Herfray
Photographer Producer: Charlene Lecrec
Photographer Agent: MA+
1st Assistant: Rémi Procurer
Digi Tech: Romain Boé
Stills Post Production: Ink Studios
Producer: Erika Symonds / Daisy Horne