With London Fashion Week in full effect, one question that commonly floats around is: To snack or not to snack? As attendees spend time travelling between shows in their freshest fits, the prospect of enjoying an indulgent meal often proves to be the least convenient of options.
Luckily, McDonald’s is on hand with a solution. This month, the restaurant spotlights its McDonald’s Wraps for those looking to grab a quick bite on the go. Unlike its other menu items, the favored lunch wrap is a mess-free way to enjoy its Chicken Selects, with the tortilla roll packaged securely in a compact case.
Fans of the Golden Arches will be excited to see the return of BBQ Bacon Chicken and Sweet Chilli Chicken as well as the launch of a limited-edition Tikka Chicken flavor, giving the option of switching up your order over the week. To celebrate the arrival, the three wraps land at the forefront of a clean-cut editorial campaign, playing into the “All Flavor, No Mess” tagline.
Continuing this season’s theme, a new collaboration with elevated laundry brand Tallow + Ash also sees the chain drop “The Sauce Remover.” Bringing another layer of security to snacking, the product is designed to remove stains and marks in just a few swipes.
To get an insider’s perspective on the long-debated topic of eating at shows, Hypebae recently took to the streets outside our favorite London Fashion Week presentations in a new episode of Bae or Nae. Find out how the fashion community navigates busy schedules, outfit repeating and, of course, snacking by watching the video below.
You can now order McDonald’s Wraps at restaurants or drive-thrus across the U.K. To explore the full menu, head to McDonald’s website now.