Kansspelautoriteit (KSA), the Dutch gambling authority, has set out clear guidelines as to what constitutes influencer marketing – a practice banned in the Netherlands, carrying hefty penalties with it.
The ban was first introduced back in 2022 as part of the wider reforms to the Remote Gaming Act (KOA), which are still being implemented under a new Dutch government.
Referring to role models in its initial version, the reform was rolled out as an additional measure to protect vulnerable groups, including minors and young adults.
However, the KSA has now confirmed that some level of confusion still exists among operators when it comes to deciding what type of a person can be considered a role model.