February 26, 2026
The one-of-a-kind products expand to the Zürich and Bergen Norrøna stores
OSLO, Norway (February 26, 2026) /OUTDOOR SPORTSWIRE/ — Norrøna, a pioneer in sustainable outdoor apparel, announces its third Norrøna x Recouture One Of A Kind collection, featuring unique fashion pieces upcycled from old Norrøna products crafted by founder and designer Hilde Hoff Nordskar. More than two dozen repaired and redesigned items will be available for viewing and purchase at select Norrøna stores worldwide beginning Tuesday, February 24th. The full collection can be viewed online here.
“A new Norrøna product is great. An old Norrøna product is even better,” says Jørgen Jørgensen, Norrøna CEO and 4th generation owner. “The collaboration with Hilde is a cool initiative to give the products we can’t repair a completely new life. Recouture One Of A Kind is driven by a true enthusiasm for the past and allows each product to tell its own, exciting story.”
Recouture One Of A Kind, founded in 2023 by Hilde Hoff Nordskar, is rooted in craftsmanship and respect for Norwegian textile traditions. Based in Norway, Nordskar transforms worn or damaged garments into elevated, contemporary designs. She approaches each product as a unique canvas and aims to preserve its history while giving it a renewed purpose through thoughtful, responsible design.
Norrøna and Recouture One Of A Kind released their first limited collection at the Norrøna House in Oslo in late 2023 after Jørgensen discovered Nordskar’s custom upcycled outdoor gear pieces. The two Norwegian brands collaborated again in 2025 on a second collection, which was available exclusively at Norrøna’s New York City, Munich, Stockholm and Oslo Flagship stores.
“I’m proud to continue this collaboration with Norrøna for a third collection,” says Hilde Hoff Nordskar, founder of Recouture One Of A Kind. “Each piece breathes new life into existing garments, blending Norwegian heritage craftsmanship with modern design. Together, we’re proving that repair, creativity and circular thinking can shape a more responsible future for the textile industry.”
Several items from the third collection will debut and be available exclusively at the New York City Flagship launch party on Thursday, March 19. Nordskar will join Bård Kvamme, Norrøna retail and sales director, to discuss the collection and their shared vision for a more sustainable fashion industry. Open to the public, interested individuals can register at Norrøna x One Of A Kind.
For media inquiries about Norrøna, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.
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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com