Birkenstock is continuing its designer collaboration streak with a new tie-up with Etro.
Unveiled on Wednesday during Etro’s fall/winter 2026 runway show at Milan Fashion Week, the duo updates the German footwear brand’s signature Boston clog.
First launched in 1976 and celebrating its 50th anniversary in 2026, Birkenstock’s iconic clog style is reimagined in premium suede and nappa leather and is infused with Etro’s signature codes – paisley motifs, textures and detailing.
Under the creative direction of Marco De Vincenzo, Etro’s elevates the Boston clog with embroidered accents and custom Western buckles. Plus, the outsoles combine Birkenstock’s classic bone-pattern tread with Etro paisley.
The Birkenstock by Etro collection as seen at Milan Fashion Week.
Courtesy of Birkenstock
What’s more, the natural-toned color palette reflects Etro’s refined aesthetic, while metallic accents and polished hardware add a modern edge. Each design is completed with Birkenstock’s anatomically shaped cork-latex footbed, fully covered in tonal leather.
The Birkenstock by Etro collection will be available from September 2026 in-store and online at 1774.com and Etro.com, as well as at Etro and Birkenstock boutiques and selected retail partners worldwide.
The Birkenstock by Etro collection as seen at Milan Fashion Week.
Courtesy of Birkenstock
Birkenstock is no stranger to designer collaborations. As far back as the 1980s, fashion designers were embracing Birkenstock sandals, but a major turning point came with the brand’s partnership with Rick Owens.
In 2018, Owens made the sandals a centerpiece of his Burning Man-inspired presentation and helped ignite a new era for Birkenstock. Together they’ve created multiple collaborations. And that process became the blueprint for the Birkenstock 1774 division, which has since turned out release with Valentino, Jil Sander, Proenza Schouler, Dior, Manolo Blahnik, Fear of God and more.
The Birkenstock by Etro collection as seen at Milan Fashion Week.
Courtesy of Birkenstock
Interestingly, the first major fashion designer to team up with Birkenstock was Marc Jacobs, who reinterpreted the brand’s Arizona model as part of his riotous spring 1993 Grunge collection for Perry Ellis. The sandals were crafted from natural leather, silk and suede and trimmed with a shapely, shimmering rhinestone buckle.
Earlier this month, Birkenstock said it experienced strong holiday demand, especially for clogs, shearling and other closed-toe shoes and boots. In the first fiscal quarter of 2026, the German footwear company reported that it saw net revenue of 401.9 million euros, an increase of 11.1 percent from 361.7 million euros the prior year period. Net profit in Q1 was 50.6 million euros, or 27 cents per diluted share, up from 20.1 million euros, or 11 cents per diluted share, the same time last year.