How Investors May Respond To Chewy (CHWY) Hiring Operations-Focused Finance Veteran As New CFO

• On February 23, 2026, Chewy’s board appointed long-time finance and operations executive Christopher S. Deppe as Chief Financial Officer and principal financial officer, succeeding interim principal financial officer William Billings.
• Deppe’s background leading finance for Chewy and previously managing large-scale cost initiatives at Amazon brings a strong operations-focused lens to Chewy’s financial leadership.
• We’ll now explore how Deppe’s operations-heavy finance background could influence Chewy’s existing investment narrative and long-term margin ambitions.

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Chewy Investment Narrative Recap

To own Chewy, you need to believe its pet e-commerce model, anchored by Autoship and ecosystem add-ons, can support improving profitability despite modest customer growth and intense competition. The key near-term catalyst remains progress toward its 5.6% to 5.7% adjusted EBITDA margin target for 2025, with a longer term goal of 10%. Christopher Deppe’s appointment as CFO appears aligned with those margin ambitions and does not, by itself, materially change the core risk around Autoship reliance or customer growth.

The Deppe appointment also lands shortly after Chewy reaffirmed its fiscal 2025 adjusted EBITDA margin outlook and its 10% long term margin target. That guidance puts even more focus on cost control, fulfillment efficiency, and disciplined investment in new offerings such as Chewy Vet Care Clinics and sponsored ads. Deppe’s operations-heavy résumé from Amazon and his internal track record at Chewy tie directly into how the company might pursue those margin targets while balancing growth investments.

Yet beneath the margin story, investors should also be aware of rising customer acquisition costs and what they could mean if Autoship growth ever slows…

Read the full narrative on Chewy (it’s free!)

Chewy’s narrative projects $15.1 billion revenue and $467.3 million earnings by 2028. This requires 7.7% yearly revenue growth and about a $79.1 million earnings increase from $388.2 million today.

Uncover how Chewy’s forecasts yield a $44.95 fair value, a 67% upside to its current price.

Exploring Other Perspectives

Some of the most optimistic analysts were projecting Chewy could reach about US$16.8 billion in revenue and US$540.5 million in earnings by 2028, which is far more bullish than consensus and assumes ventures like vet care and ads offset risks like rising acquisition costs and shifts toward in person services; with a new CFO in place, you should expect these competing narratives to evolve rather than stay fixed.

Explore 8 other fair value estimates on Chewy – why the stock might be worth over 2x more than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.

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