Relax Gaming and AvatarUX have strengthened their partnership to include the studio’s full slot portfolio on its Powered By Relax (P2P) platform.
The iGaming aggregator and supplier has been partnered with AvatarUX since 2023, when the studio joined Relax Gaming’s Silver Bullet programme. With the collaboration growing in size, Silver Bullet titles will continue to be distributed.
However, the distribution will now expand to the studio’s wider portfolio, giving operators who have access to the P2P platform even more games to choose from.
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, stated: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
AvatarUX’s portfolio of 90 games will be available to Relax Gaming’s partnered operators through the P2P platform, including titles such as LooneyPop, the PopWins series, 3 Power Genies, Fruitillionaire, Spinfection and Carioca Vibes.
Andrew Foster, Chief Executive Officer at AvatarUX, added: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Speaking to iGaming Expert in December last year, Tony O’Mahony, Chief Product Officer at Relax Gaming, explained how the group is aiming to stay at the forefront of iGaming and what it has planned for the year ahead.
O’Mahony said: “Our process always begins with a clear roadmap. When you create high-quality content that resonates with players and release it at the right moment, momentum follows naturally.
“We are genuinely excited about how Q1 is shaping up. The energy is already building on the back of a busy Q4, during which we launched Snake Arena 2 and Iron Bank 2. These two titles generated significant buzz in the market, and this momentum is carrying into the new year, providing us with a strong foundation to build upon.
“Looking ahead, we have plenty more in store. Each release is the result of careful planning, thorough testing, and, importantly, valuable feedback.
“This approach allows us to consistently deliver content that truly resonates with our audience and helps Relax stand out in the industry. It is all part of our mission to continue driving differentiation.”