For Gucci’s Sake! What Fashion People Wore to Demna’s Slinky, Sexy Runway Debut

Ever wanted to be a fly on the wall at a NYFW party? Or wondered how street style trends take off? With On the Grid, InStyle documents the best-dressed crowds at runway shows, sold-out concerts, and beyond. Consider this your style scene report.

Slinky, sexy, and oh-so Gucci, the first-ever runway show of the Demna era has finally arrived. The Italian House debuted its Fall/Winter 2026 collection, “Primavera,” in Milan on February 27. Following the viral “La Famiglia” and “Generation Gucci” digital showings, this sultry, body-conscious collection draws on the brand’s long history.

Kate Moss walks in Gucci's — Kate Moss walks in Gucci’s “Primavera” collection runway show.
Credit: Gucci

The vision was simple: Gucci for every generation. It Girls like Gabriette and Vivian Wilson stomped under white lights in G logo-covered (and G string-bearing) miniskirts and ’70s style evening wear. Gen Alpha rappers like Nettspend walked the runway alongside OG supermodels like Kate Moss and Instagram-famous millennials like Emily Ratajkowski in close-cut silhouettes that evoked the Tom Ford era. There was heavy black makeup, perfectly bootcut trousers, and lovably Eurotrash moto jackets. A draped set worthy of a club-going cult leader (all-white, obviously) emerged as a menswear standout. They stomped, they slithered, they slayed. It was Gucci for all, and for all, a little Gucci.

It was also one of the few genuinely youthful collections from a European House in recent seasons, representing the new creative director’s unwavering vision. “Gucci is a brand, but it is also a shared cultural touchpoint that speaks to a wide variety of people, reflected in the range of archetypes, tastes, identities, and dress codes of Primavera,” reads a press release on the collection. “This collection, and my overall vision for Gucci, is built around a sense of pragmatism: products that can be enjoyed by a variety of people, that enrich their lives and make them feel great, that can stand on their own, without the need for pseudo-intellectual justifications.”

Look 70 of Gucci's Milan Fashion Week show.Credit: Gucci — Look 70 of Gucci’s Milan Fashion Week show.
Credit: Gucci

In short, fashion that’s wearable, not over-intellectualized, and true to Gucci’s slinky, sexy Italian ethos. And it’s sure to please fans—both those who have followed the designer’s work, and those who love Gucci for Gucci’s sake. In that spirit, the show-goers matched the collection’s energy, showing up in droves dressed in their leathered-up, double-G’ed best. Ahead, see all the street style at Gucci’s Milan Fashion Week show for the latest edition of InStyle‘s On the Grid.

01 of 19