Apple (AAPL) continued its March product rollout on Tuesday with the debut of its latest MacBook Air and MacBook Pro, alongside more powerful M5 Pro and M5 Max chips.
The MacBook Air, Apple’s volume seller, now starts at $1,099, a $100 price jump over last year’s model, and comes with the company’s M5 processor and more storage, 512GB rather than 256GB.
The Air is still available with 13-inch and 15-inch displays and sports Apple’s N1 wireless chip with improved Wi-Fi and Bluetooth connectivity.
As with last year’s model, the latest Airs get Apple’s Center Stage webcam that keeps you in the frame even if you move during your chats, as well as 18 hours of battery life.
Memory starts at 16GB and can be upgraded to as much as 32GB.
In addition to the Air, Apple announced its M5 Pro and M5 Max processors. The company says the chips use what Apple calls its Fusion Architecture, which combines two dies into a single processor. Both the M5 Pro and M5 Max can be outfitted with 18-core CPUs that include 6 “super cores” and 12 new “performance cores.”
The M5 Pro also gets a 20-core GPU for games and 3D animation workloads, while the M5 Max gets a 40-core GPU for further enhanced performance.
Apple is framing the M5 Pro as the chip for, well, pro users, and the Max for people who need even more horsepower.
Both processors slot into Apple’s new MacBook Pro 14-inch and MacBook Pro 16-inch. Apple is leaning into the laptops’ AI capabilities, saying that the MacBook Pro with the M5 Pro chip gets up to 6.9x faster LLM prompt processing than the M1 Pro, while the MacBook Pro with the M5 Max offers 8x faster AI image generation than the MacBook Pro with the M1 Max.
The company is also touting the MacBook Pro with M5 Pro’s 3D rendering performance, saying it is 5.2x faster than the MacBook Pro with the M1 Pro chip, and that the M5 Max version offers 5.4x faster rendering compared to the M1 Max.
As with the Air, Apple is increasing the MacBook Pro’s base storage from 512GB in the M4 Pro the 1TB for the M5 Pro. The M5 Max model now gets 2TB, compared to the M4 Max’s 1TB.
The Pros will cost you, though. The base MacBook Pro 14-inch with a standard M5 chip starts at $1,699, up from $1,599 last year.
Jump to the M5 Pro, and you’ll pay $2,199. The M5 Max version, meanwhile, starts at $3,599.
Opt for a MacBook Pro 16-inch with all the bells and whistles, and you’ll end up paying $7,349.
Apple’s MacBook segment was its fourth-largest business in 2025, bringing in $33.7 billion, up from roughly $30 billion in the prior year. The company’s iPhone segment, its most important, generated $209.6 billion in 2025.