photo by Juan Flores
Fresh off the release of her new album Satellite, Charlotte Sands unveils the official music video for “None of My Business,” spotlighting one of the album’s standout moments.
Driven by heavy guitar riffs, brooding synths, and an electrifying, sing-along chorus, “None of My Business” captures the defiant energy that runs through Satellite. The accompanying video, directed by Juan Flores and Ethan Jones, channels that same intensity. Charlotte co-edited the visual with Flores and styled the entire shoot herself, assembling and tailoring every look from thrifted pieces to bring the concept to life.
“I knew the video had to match the song’s energy while still being something we could realistically pull off on an indie budget,” Charlotte shares. “I immediately started building a mood board of editorial office photoshoots with a Y2K, slightly Severance-inspired color palette, and found an old record studio office outside of LA that matched the aesthetic perfectly. I loved the idea of tying the visuals back to the album cover and letting the video be driven by the performance and chaos of the song.”
Known for her genre-blurring sound, fearless vulnerability, and electric live presence, Charlotte Sands has cemented herself as an alt-pop it girl. Her new album Satellite is expansive and self-assured, tracing a personal journey of self-discovery. Across the record, soaring melodies collide with razor-sharp lyricism and punchy, high-impact production, resulting in a project that feels both intimate and anthemic.
Since making her debut in 2018, Charlotte has charted in the U.S. Top 40 for more than 15 weeks, won ‘Best Breakthrough Album’ at the Heavy Music Awards, and amassed over 300 million global streams—all as a fully independent artist. Her rise has been fueled by relentless touring and unforgettable performances, sharing stages with My Chemical Romance, 5 Seconds of Summer, and YUNGBLUD. In 2024, she embarked on a highly successful global headline tour in support of her album, can we start over?. Looking ahead, Sands will bring her electrifying live show to European audiences in 2026 as a support act on Simple Plan’s tour, marking a major milestone in her international rise.
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