In the region of Imathia in Northern Greece, every spring turns into a spectacular quilt of hot pink and vivid green due to the blossoms of its famed peach trees that line the entire plain.
The vast swathes of pink blossoms from peach orchards transform the Imathia region of Greece into a wonderland and are among the world’s most well-kept secrets. One can get a nice view, which stands up to other springtime floral displays around the world, from the foothills of Mount Vermio.
This year’s Peach Blossoms Festival transcends traditional festivities, embracing peace, empathy, and self-care as its core values.
Peach Blossom Festival highlights
- The 9th Annual Photography Contest: “Where Love Blooms.” In collaboration with Fujifilm Hellas and the Northern Greece Photographers’ Union, this year’s contest challenges participants to capture authentic emotions—friendship, family warmth, and self-love—against the ethereal backdrop of the blooming peach trees.
- Saturday, March 14: Views of the Blossoming Plain Park Elia / Agioi Anargyroi (11:00 AM) Kick off the festival with panoramic views and creative activities for all ages, including puzzle competitions, collective art projects, and face painting.
- Sunday, March 15: “The Whispering Field” at Kouloura Kouloura Fields (11:00 AM – 2:00 PM). Experience a sensory “Spring of Love” featuring artistic installations designed for the perfect photo op. The day peaks with a high-energy DJ set and a spectacular “Color Explosion,” painting the sky pink.
- Special Tasting: Visit the festival van to taste a limited-edition “Peach Blossoms” Rosé, bottled exclusively for the event by the world-renowned Thymiopoulos Vineyards.
- Saturday, March 21: In the Heart of the Pink Mesi Village (11:00 AM – 2:00 PM) Celebrate the Spring Equinox in Mesi, where decorated tractors become the ultimate rustic backdrop for photography. Expect scavenger hunts, music, and a blend of traditional rural life with modern aesthetics.
- Saturday Night, March 21: 3rd Annual Pink Wine Party Sala Elia (9:30 PM) The legendary Disco-Rock party returns! Celebrate the official start of spring with 80s and 90s hits.
- Sunday, March 22: The Grand Finale Metochi Region (11:00 AM – 2:00 PM) Conclude the festival with a breathtaking group cycling and hiking tour through the pink orchards, framed by the snow-capped mountains of Imathia. The journey ends with music, photography, and refreshing local peach products.
Veria is located on the eastern foothills of the Vermio Mountains, one of Greece’s largest mountain ranges and it’s now the country’s largest forest-owning municipality with orchards producing peaches, apples, cherries, and other fruits.
The city is situated in ancient Imathia, west of the ancient Macedonian town of Mieza and the site of the ancient School of Aristotle. The area, according to Herodotus, was where the fertile Gardens of King Midas were situated.
Imathia’s peaches are well-known all across Europe. They are one of Greece’s most successful export products, and thousands of people work in the agricultural sector in the region.