The weather has been great for Nour Hammour, the shearling and leather jacket label that recently opened its first showroom here. The sun was shining all week in Paris. Daffodils bloomed. Temperatures hovered in the low 60s. It seemed as if the entire Paris Fashion Week population wouldn’t be caught dead without a leather jacket. If you checked the tag, you’d find that many were Nour Hammour.
A week earlier, as the northeastern United States was getting over a record-setting blizzard and women fortified themselves in shearling coats and hats, sightings of Nour Hammour’s best-selling Sima coat were seemingly ubiquitous from Vail, Colo., to New York.
A perfect storm of weather conditions and outerwear trends have driven business gangbusters for the label’s co-founders, Nour Hammour and Erin Conry Webb. “We’ve doubled every year since 2023,” Ms. Hammour said. She and Ms. Conry Webb started the company in 2013 in Ms. Hammour’s parents’ apartment on Avenue Foch, selling made-to-measure bomber jackets by appointment only. Slowly and steadily, they began introducing their own designs. With the renewed fervor for leather and the look of fur and shearling, the collection (around $1,400 to $4,000) took off, outgrowing the family living room.
“It really came to a head last year when we were like, ‘Wow, we cannot do this anymore. It’s a residential building,’” Ms. Hammour said.
In September, they moved to a salon-like showroom and store in the Triangle d’Or. Designed by Camille Vergnes, the second-floor space recreates the intimacy of its original home on Avenue Foch. A Jansen sofa set under a Fortuny chandelier made with 32 silk lanterns and windows framed with moiré curtains. Initially, Ms. Hammour and Ms. Conry Webb intended to keep the space by appointment only, booking up to 14 appointments a day, no more than two clients at a time. But now, walk-ins are welcome.