Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi).
This recognition underscores Adform’s continued leadership in sustainability across the ad tech and SaaS ecosystems. It builds on Adform’s original milestone in 2024, when it became the first global omnichannel DSP to commit to science-based targets, setting a new benchmark for environmental responsibility in digital advertising.
Adform is committed to decreasing absolute scope 1 and 2 GHG emissions by 42.0% by 2030, relative to a 2024 base year. The company is also committed to reducing scope 3 GHG emissions by 51.6% per EUR of value added by 2030, relative to a 2024 base year.
As global brands increasingly mandate sustainable vendor practices, Adform is working closely with its clients and partners to drive systemic decarbonisation across the ecosystem.
Troels Philip Jensen, CEO at Adform, says: “Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency.”
Anders Pilgaard Andersen, SVP, general counsel at Adform, says: “Adform’s SBTi validation demonstrates exactly the kind of action we value. It’s a significant step forward that raises the bar for the entire ad tech industry. We at Adform take pride in putting our commitments into action and delivering on our promises.”