Sony Music UK has partnered with British Association For Performing Arts Medicine (BAPAM) in a move to “strengthen the safety net around our artists,” says vice president of people experience Liz Jeffery.
The new agreement will enable Sony Music UK artists to access specialist health support including prevention resources and clinical care.
Medical charity BAPAM specialises in performers’ health, and its partnership with Sony means the artists will be able to use the services of “clinicians experienced in the music industry”, alongside resources designed to “help prevent physical injuries in the course of creative work”.
We’re helping artists protect their wellbeing so they can continue to create, perform and thrive
Liz Jeffery, Sony Music UK
A press release states that artists will be able to benefit from prevention and education, specialist clinical pathways and confidential care and anonymised insight.
Liz Jeffery said: “Supporting artists as whole people is fundamental to our artist?first mission. Physical health is a vital part of sustaining a long?term creative career, yet performers often face unique pressures and risks that require specialist care. Our partnership with BAPAM strengthens the safety net around our artists by giving them access to clinicians who truly understand the realities of performance. By combining prevention, early intervention and confidential support, we’re helping artists protect their wellbeing so they can continue to create, perform and thrive.”
Sony Music UK has recognised that to thrive in a creative career, artists need specialist health support
Claire Cordeux, BAPAM
Claire Cordeux, CEO of BAPAM, said: “We are delighted to be working with Sony Music UK on this industry leading initiative to support artists’ health and wellbeing. Sony Music UK has recognised that to thrive in a creative career, artists need specialist health support. BAPAM brings creative sector organisations together with medical professionals who understand the unique health needs of performers and creators and have proven experience in delivering high quality services. This much needed cross-organisational approach will protect good health, facilitate specialist treatment when it is needed, and support sustainable creativity.”
The new partnership complements Sony Music’s Artists Forward programme. In the UK, Sony Music’s mental health support for artists includes in-house psychotherapy and bespoke advice and resources at different stages of an artist’s career, in partnership with their management team.
Sony Music UK’s childcare policy has won the DE&I Initiative Award at the Music Week Women In Music Awards 2024, after which we interviewed chairman & CEO Jason Iley and Liz Jeffery about the scheme. Read the article here.
Read our interview with Sony’s director of artist and employee wellbeing, Elton Jackson, here.
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