Uniqlo has emerged as the most considered fashion retail brand in Singapore, while also topping rankings for perceived quality and value, according to new consumer data on leading fashion retailers in the market.
The rankings show Uniqlo leading the consideration rankings with a score of 50, well ahead of global sportswear brands Nike (27.5) and adidas (26.0). The Japanese retailer also secures the top position for quality (47.6) and value (46.0), highlighting its strong reputation among Singaporean shoppers.
Uniqlo Dominates Consumer Consideration
Uniqlo stands significantly ahead of competitors in consumer consideration, which measures whether a consumer would consider purchasing from a brand when next in market, reinforcing its strong brand presence in Singapore’s fashion market.