Tuesday, March 17

RBC Spring Home Ownership Poll


  • 80% believe buying a home is one of life’s biggest financial milestones

  • 58% of Canadians nearing renewal worry about making the wrong decision

  • RBC offers tailored advice to navigate affordability, timing and renewals

TORONTO, March 17, 2026 /CNW/ – Even in a challenging market, Canadians are holding tight to their dream of home ownership, viewing it as far more than just a place to live. According to RBC’s Spring Home Ownership Poll, 67% of Canadians say they have always dreamed of buying a home (up from 62% in 2025) and 32% expect to purchase a house or condo within the next two years, holding steady year-over-year. Four-in-five (80%) also believe purchasing a home is one of life’s biggest financial milestones and a majority view owning a home as a sign of financial independence (73%) or essential to their future (62%).

RBC (CNW Group/RBC Royal Bank)
RBC (CNW Group/RBC Royal Bank)

“Despite a complex and uncertain market, Canadians still aspire to home ownership and the perception of financial independence that comes with it,” says Janet Boyle, Senior Vice President of Home Equity Finance, RBC. “What’s changed is that many buyers’ mindsets have shifted from the fear of missing out to concern about making the right move at the right time. Working with a mortgage advisor can help reduce uncertainty and provide the guidance and clarity Canadians need to navigate today’s market and get closer to their home ownership goals.”

Despite home ownership goals, concerns and uncertainty remain

  • 46% say there is too much pressure to buy a home today

  • 44% say thinking about whether they can afford a home is constantly on their mind (up from 37% in 2025)

  • Canadians are also split on market conditions: 33% view it as a seller’s market and 27% see a buyer’s market (46% and 17% respectively in 2025)

How first-time buyers are working towards their dream
Among those planning to purchase their first home in the next two years, 62% feel closer to their dream of owning a home and 71% have a savings plan in place, with an average of $110,339 saved. Seven-in-10 (70%) plan to use the tax-free First Home Savings Account (FHSA).

Affordability concerns of first-time buyers:

  • Majority worry about whether it is the right time to buy (66%) and about making the wrong decision (63%)

  • 65% are ready to buy, but say their finances aren’t

  • Many anticipate sacrifices: 58% say they would do anything to buy a home, 46% expect to live with their parents longer, 42% are delaying having children, and 64% will need a side hustle or second job to afford a home

  • Mortgage knowledge remains a barrier with almost two-thirds saying they don’t know how much they can afford (64%) or what’s required for approval (64%), while 57% are unsure of where to start



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