H&M Group’s SBTN Land Targets
H&M Group has adopted the three core land targets defined by the Science Based Targets Network:
- No Conversion of Natural Ecosystems targets: H&M has set a target for their upstream impacts, with low exposure to conversion of natural ecosystems in its direct operations. Action: Target 100% sustainably sourced material 2030 and strengthen risk management processes.
- Land Footprint Reduction target: H&M Group commits to reduce absolute agricultural land footprint from upstream impacts 3.85% by 2030 from a 2019 base year. Action: increase the share of recycled materials to 50% by 2030.
- Landscape Engagement target: H&M Group is engaged in the Regenerative, Ecologically and Economically viable agriculture (REEVA) project in Central India and in the Regenerative Wool Project in the Eastern Cape Drakensberg Grasslands of South Africa. Action: Continue to financially support H&M Group and WWF’s partnership projects.
For decades, H&M Group has worked to reduce environmental impact through materials transition and decarbonisation initiatives. The group’s ambition is for all its materials to either be recycled or sustainably sourced by 2030, with biodiversity and agricultural practices that improve soil health playing an important role.
In this work, H&M Group follows SBTN’s ARRRT framework (Avoid, Reduce, Restore, Regenerate, Transform). Preventing the conversion of ecosystems from their natural state is a key priority, and the group invests in agriculture projects to counteract biodiversity loss and protect nature, while strengthening communities, supply chains, and its business to become more resilient to the impacts of climate change.
By aligning with SBTN’s rigorous, framework and validating its work through the Accountability Accelerator, H&M Group aims to clarify its agenda on biodiversity and ecosystems and strengthen the long-term resilience of its materials sourcing and production processes.