When we’ve only seen grey skies for as long as we can remember and we feel trapped in state of perpetual cold, it might feel hard to picture spring, summer and its accompanying sunshine at all. Thankfully, designer brands are counteracting our winter doldrums by delivering a tonic of stunning visuals, high fashion and exquisite clothes through their campaigns for the upcoming spring/summer 26 season.
So far, we’ve seen Jennifer Connolly in all-white perched atop a stack of books for Louis Vuitton, Binx Walton luxuriating in Provence dressed head-to-toe in Loro Piana and an exquisite peek into the vivid world of Bottega Veneta. We’ll also get a clearer view of the new designers vision at their respective houses for their sophomore season, from Chanel to Dior, Loewe and more.
Below, find a compilation of our favourite luxury fashion campaigns of the season.
McQueen
Starring: Alex Consani
Photography: Harley Weir
Courtesy of McQueen
Courtesy of Tiffany & Co.
McQueen
Starring: Celeste
Photography: Harley Weir
Courtesy of McQueen
Tiffany and Co.
Ferragamo
Starring: Christy Turlington
Photography: Natasha Braier
Courtesy of Ferragamo
Ferragamo
Starring: Penelope Ternes, Edoardo Sebastianelli
Photography: Natasha Braier
Courtesy of Ferragamo
Graff
Starring: Rosalieke Fuchs, Xinyue Guo
Photography: Liz Collins
Courtesy of Graff
Graff
Starring: Xinyue Guo, Rosalieke Fuchs,
Photography: Liz Collins
Courtesy of Graff
Moncler
Starring: Francesco Scianna
Courtesyof Moncler
Moncler
Starring: Celeste Dalla Porta
Courtesy of Moncler
DKNY
Starring: Hailey Bieber
Photography: Mikael Jansson
Courtesy DKNY
DKNY
Starring: Hailey Bieber
Photography: Mikael Jansson
Courtesy DKNY
Roger Vivier
Starring: Marie Colomb
Photography: Francesco Brigida
Courtesy of Roger Vivier
Roger Vivier
Starring: Marie Colomb
Photography: Francesco Brigida
Courtesy of Roger Vivier
Tiffany & Co.
Starring: Alison Oliver
Courtesy of Tiffany & Co.
Valentino
Starring: Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva
Photography: Willy Vanderperre
Courtesy of Valentino
Valentino
Starring: Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva
Photography: Willy Vanderperre
Courtesy of Valentino
Louis Vuitton
Starring: Zendaya
Photography: Glen Luchford
Courtesy of Louis Vuitton
Max Mara
Starring: Mia Armstrong
Photography: Craig McDean
Courtesy of Max Mara
Max Mara
Starring: Mia Armstrong
Photography: Craig McDean
Courtesy of Max Mara
Jil Sander
Starring: Nyla Singleton, Siegfried Blanche, George Anderson, Frederic Bittner
Photography: Stef Mitchell
COURTESY OF JIL SANDER
Jil Sander
Starring: Nyla Singleton, Siegfried Blanche, George Anderson, Frederic Bittner
Photography: Stef Mitchell
COURTESY OF JIL SANDER
Etro
Starring: Sandra Murray, Luana Guimaraes
Photography: Dario Catellani
COURTESY OF ETRO
Etro
Starring: Sandra Murray, Luana Guimaraes
Photography: Dario Catellani
COURTESY OF ETRO
Tod’s
Starring: Lulu Tenney, Penelope Ternes, Hedi Ben Tekaya, Anatol Modzelewski
Photography: Alasdair McLellan
Courtesy of Tod’s
Tod’s
Starring: Lulu Tenney, Penelope Ternes, Hedi Ben Tekaya, Anatol Modzelewski
Photography: Alasdair McLellan
Courtesy of Tod’s
Giorgio Armani
Starring: Vittoria Ceretti
Photography: Oliver Pearch
Courtesy of Giorgio Armani
Giorgio Armani
Starring: Vittoria Ceretti
Photography: Oliver Pearch
Courtesy of Giorgio Armani
Zegna
Starring: Mads Mikkelsen
Courtesy of Zegna
Zegna
Starring: Mads Mikkelsen
Courtesy of Zegna
Prada
Starring: Hunter Schafer
Photography: Anne Collier
Courtesy of Prada
Prada
Starring: Liu Wen
Photography: Anne Collier
Courtesy of Prada
Louis Vuitton
Starring: Jennifer Connolly
Photography: Cass Bird
Courtesy of Louis Vuitton
Louis Vuitton
Starring: Jennifer Connolly
Photography: Cass Bird
Courtesy of Louis Vuitton
Bottega Veneta
Starring: Anine Van Velzen
Photography: Juergen Teller
Courtesy of Bottega Veneta
Bottega Veneta
Starring: Liya Kebede
Photography: Juergen Teller
Courtesy of Bottega Veneta
Loro Piana
Starring: Binx Walton
Photographer: Mario Sorrenti
Courtesy of Loro Piana
Loro Piana
Starring: Binx Walton
Photographer: Mario Sorrenti
Courtesy of Loro Piana