PARIS — Demna’s masterstroke casting has propelled Gucci to be among the top three most-viewed shows worldwide for the fall 2026 season, according to fashion search engine Tagwalk.
His highly anticipated debut runway show as creative director of the Italian label drove Gucci to second position in the top 20 ranking, up from number nine the previous season — and a big reason was his group of “It” models, who between them have 68.9 million followers, Tagwalk founder and chief executive officer Alexandra Van Houtte said during a presentation Friday.
This compares with an average of around 500,000 followers for the models in the Dior and Chanel shows, she noted.
Gucci sent out runway stars including Kate Moss, Amelia Gray, Vittoria Ceretti, Alex Consani, Gabriette and Elsa Hosk, alongside influencers such as Emily Ratajkowski, Meredith Duxbury, Vivian Wilson, Sydney Carlson and twins Elisha and Renee Herbert, soon to be seen in Sports Illustrated’s 2026 Swimsuit Issue.
Rounding out the cast were rappers Fakemink and Nettspend, and Canadian football player Gavin Weiss. Between them, these faces drove an increase in views of between 215 percent and 332 percent for the looks they wore, compared to other models.
British rapper Fakemink in the Gucci fall 2026 show.
Giovanni Giannoni/WWD
The most viewed show overall was Dior, which rose from second position as Jonathan Anderson solidified the brand codes established in his debut show last season. “This is really impressive, as it’s the first time in the history of Tagwalk that a brand is seeing an increase in traffic after a debut show,” Van Houtte said.
Rounding out the top 10 were Chanel, Prada, Saint Laurent, Miu Miu, Bottega Veneta, Chloé, Celine and Balenciaga.
The Tagwalk findings confirmed a recent report by data firm Launchmetrics, which positioned Gucci in second place for Milan Fashion Week, with $91.9 million in media impact value, or MIV.
While conversations around Demna accounted for 37 percent of the show’s total coverage, there was significant buzz around its star-powered cast and A-list attendees such as Thai actor and model Kanawut Traipipattanapong, who generated $7 million in MIV; Paris Hilton, with $1.2 million, and Demi Moore with $375,000.
“By combining the cultural weight of a highly anticipated creative debut with a cast of globally recognizable names, Gucci successfully amplified the runway’s visibility across both media and social platforms,” Launchmetrics said.