There is a bit of a difference between the Dundee West candidate and the broader questions about online comments by others.
In the former case, Reform has moved quickly to suspend the candidate pending investigation – but Malcolm Offord is doubling down when it comes to the “fruity” things some others have said in the past.
Built in the “straight talking” image of Nigel Farage, Reform has always been a party comfortable with saying things that others might hesitate to voice.
If that causes controversy – as it frequently does – then it gets people talking about the issues they want to discuss.
Other parties know this, but are quite happy to play along by piling in with criticism – because they like the idea of Reform as a sort of bogeyman to encourage their supporters out to vote.
So this kind of row over contentious comments is likely to be a pretty familiar one over the seven weeks building up to the election.