Tuesday, March 24

If You Love Prada Sport, You Should Know Permanent Vacation


I was scrolling on TikTok when one of those videos came up on my For You page: “If you love Paloma Wool, you’ll love…” As I kept watching, I found out about Permanent Vacation, an emerging Australian brand out of Melbourne founded by Claire Louise Smith. Since then, it’s become an instant favorite for what I think of as “artful minimalism.”

With its new collection out today, I recently stopped by the showroom to preview it ahead of time. When I asked the PR team how they’d describe Permanent Vacation, they said “performance-inspired” and “Prada Sport,” which felt spot-on. Like many people who are into fashion, I’ve spent my fair share of time on reseller sites searching “Prada Sport,” so it made sense why I’d been gravitating toward the brand.



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