Tuesday, March 24, 2026 12:57 PM
Legal experts believe the white label gambling sponsorship model should not be at risk if the UK government implements a ban on unlicensed gambling sponsorships in football.
The move is being considered via industry consultation, which the Department for Culture, Media and Sport said is in response to the black market’s growing threat in the UK. This would seek to stop firms not licensed in the UK from leveraging Premier League clubs to appeal to a British audience.
In a 23 February statement, the government warned the black market has been linked to organised crime and that unlicensed operators “leave customers vulnerable to fraud and identity theft”.