Monday, April 6

How to Shop Freja New York’s Black Friday 2025 Sale Right Now


Estimated read time1 min read

Odds are you’ve heard about (or at least seen) the buzzy handbag brand Freja. But just in case you haven’t, it’s time to get acquainted—especially now, because the New York-based label is having a sale ahead of Black Friday.

As seen on Hollywood It girls like Hailey Bieber, Katie Holmes, Gabrielle Union, Simone Ashley, and Jennifer Lawrence, Freja has become known for delivering the quiet luxury look without the high-ticket price tag. And just in time for the holiday season, the brand is offering up to 30 percent off its most iconic styles. It’s the label’s biggest sale of the year— and who can argue with that?

cannes, france may 24: simone ashley is seen at hotel martinez during day twelve of the 78th cannes film festival on may 24, 2025 in cannes, france. (photo by arnold jerocki/gc images)

Arnold Jerocki

new york, new york april 28: gabrielle union is seen at 92y on april 28, 2024 in new york city. (photo by gotham/gc images)

Gotham

Starting today, Freja is rolling out a tiered discount system, which means you’ll get 20 percent off one item, 25 percent off two items, and 30 percent off three or more items. Translation? It’s the ideal moment to get a bag for your bestie, a bag for your mom, and, of course, a bag for yourself. Considering these bags almost never go on sale, this is the kind of early-bird deal that pays off.

Without a doubt, this is a sale you’ll want to shop for any fashion lover in your life. To give you a true head start, I pulled the most giftable options from the site—including the celebrity-approved bestsellers that consistently sell out. Below, shop all the can’t-miss Freja picks while they’re still in stock.

Caroline Bag Espresso

Freja Caroline Bag Espresso

Mercer Bag Black Lizard

Freja Mercer Bag Black Lizard

Paloma Tote Chestnut

Freja Paloma Tote Chestnut



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