Buh-Bye, Blue—Brown Jeans Are the Cooler Shade to Wear Now

If you pay close attention to color trends, you won’t be surprised that this specific iteration has become a thing. For the past few years, shades of chocolate brown and rich espresso have overtaken our wardrobes piece by piece. First, it was chocolate-brown shoes—flats, boots, and even sneakers all coated in the luxe hue—then brown handbags, and on and on. This is why when I first started to see some of my favorite fashion people in New York and London styling chocolate-brown jeans, I simply nodded my head and quietly whispered, “Well, yes,” to myself.

This spring, not even something as classic as a pair of jeans is immune to the brown color trend. And once you see the outfits up ahead, you’ll agree that the brown theory is true: Everything looks chicer and more elegant when painted in this non-black neutral. So far, people are styling their brown jeans with easy staples like ballet flats, baby tees, and V-neck sweaters to give even the simplest outfits a modern, forward feel. Ahead, see how fashion people in New York and London style the trend and shop our favorite pairs.