(Bloomberg) — Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.
The company is preparing to make the change as part of a Siri overhaul in its upcoming iOS 27 operating system update, according to people with knowledge of the matter. The assistant can already tap into ChatGPT through a partnership with OpenAI, but Apple will now allow competing services to do the same.
The changes are part of an attempt to turn around Apple’s fortunes in artificial intelligence, where it has lagged behind Silicon Valley peers. Revamping Siri, first launched nearly 15 years ago, is central to the comeback plan. An Apple spokesperson declined to comment.
The company is developing new tools to allow AI chatbot apps installed via the App Store to integrate with the Siri assistant, said the people, who asked not to be identified because the plans haven’t been announced. The chatbots will also work with an upcoming Siri app and other features in the Apple Intelligence platform.
That means, for instance, if users have Alphabet Inc.’s Google Gemini or Anthropic PBC’s Claude installed, they’d be able to send queries to those services from within the Siri voice assistant, just like they have been able to with ChatGPT since Apple Intelligence launched in 2024.
The approach also should allow Apple to generate more money from third-party AI subscriptions through the App Store.
The change is separate from Apple’s work with Google to rebuild Siri using Gemini models. That arrangement is related to the underlying Apple technology for Siri. The new so-called Extensions system, meanwhile, would allow users to process requests via the actual Gemini service — assuming Google enables its app to do so.
Still, the news initially weighed on shares of Google, sending them to a session low on Thursday. The stock closed at $280.92, down 3.4%, while Apple was little changed at $252.89.
The Cupertino, California-based company is planning to announce its latest software on June 8 at its Worldwide Developers Conference, and the features could still change before then or get delayed. On its website, the iPhone maker is promising details on “AI advancements” at the event.
The Extensions system in testing will let users enable or disable which services they want to work inside Siri via a menu in the iOS 27, iPadOS 27 and macOS 27 settings panel for Apple Intelligence and Siri.
“Extensions allow agents from installed apps to work with Siri, the Siri app and other features on your devices,” according to a message inside test versions of the upcoming operating systems. Users will be directed to a new App Store section from this menu to add additional AI services.