The fashion brand Sayla presents a new collection that seeks to bring much more than clothing to the fashion world – but rather a story of creation, journey, and culture.
Behind the brand stands designer Hila Yair, who leads a colorful and authentic design line combining inspirations from travels around the world, handmade crafts, and a deep connection to materials and the creative process.
According to Yair, the design process of each item begins long before it becomes clothing: “The clothes I create are not born by chance. They begin with a journey – a small idea, a line on a page, a feeling that seeks material, color, and breath.”
As part of the process, she travels to India, where she works closely with artisans in small workshops, meets the people who produce the clothes, and personally oversees every stage – from selecting fabrics, through cutting and sewing, to the final adjustments.
“I love being there, seeing, touching, and changing – so that every garment that reaches you carries a story, intention, and soul,” she explains.
Sayla’s new collection offers a variety of carefully designed items, some handmade and in small quantities, giving each piece a unique and one-of-a-kind feel.
Among the items are dresses combining different fabrics and textures, colorful and practical shirts and pants, scarves made of soft and high-quality materials, as well as a wide selection of kimonos blending Eastern and Western aesthetics.
The collection’s design line focuses on fabrics created by the designer herself, alongside unique embroideries and cuts that highlight rich colors and personal style.
The designs also express Yair’s love for working with traditional communities and combining different cultures, while emphasizing quality, authenticity, and a sustainable approach.
The brand emphasizes that each item is more than just a garment – it is a creation combining inspiration, culture, and emotion, inviting wearers to include a piece with a story and meaning in their wardrobe.
The collection is available on the brand’s website
The home textile brand LINERA HOME continues to expand its activities and launches, for the first time, a pop-up store at Azrieli Ayalon Mall in Ramat Gan.
The pop-up will operate for a limited time between March 18 and April 1, 2026, and will present the brand’s collections to the public.
The pop-up will offer a shopping experience including close familiarity with fabric qualities and the precise finish of the brand’s products, along with professional guidance for choosing bedding, toppers, and complementary sleep products.
Among other things, high-quality Egyptian cotton bedding, known for its softness, durability, and high-quality finish, will be presented, as well as a variety of toppers to enhance the sleep experience and create optimal comfort.
Price range in the store: Bedding from 700 to 6,000 NIS, and toppers from 600 to 1,700 NIS.
During the operating days, visitors can enjoy special promotions and exclusive launch benefits.
In the midst of Passover cleaning, BISSELL presents the cordless CrossWave OmniForce Edge Pro 4000N vacuum and mop, combining vacuuming and washing in one device and suitable for cleaning a variety of surfaces such as carpets, parquet, ceramic, and wooden floors.
The device includes three operating modes – Power Vac for strong vacuuming, Power Mop for high-intensity vacuuming and washing, and Turbo mode for tough dirt and carpets.
Additionally, it is equipped with ZeroGap technology for cleaning close to walls, a brush to prevent hair tangling, a smart water system with two separate tanks, and a digital display with a self-cleaning mechanism.
Recommended retail price: 1,590 NIS.
The product is marketed in Israel by the Hemilton Group and can be obtained from authorized distributors and on the brand’s website
Naaman retail chain launches, ahead of Passover and the spring-summer season, a new collection of cooking, baking, and serving utensils, combining advanced technology, contemporary design, and practical solutions for the home kitchen.
The collection emphasizes space-saving, energy efficiency, and more environmentally friendly materials, alongside a natural transition from stove to table within the “Kitchen to Table” concept.
The innovations include a set of aluminum-cast pots with a non-stick ceramic coating that stack for compact storage, as well as new cooking series in trendy colors with uniform heat conduction, reduced oil usage, and easy cleaning.
Alongside the cookware, the company presents a variety of new serving series made of porcelain, ceramics, and recycled materials, in modern designs allowing Mix & Match combinations for the dining table.
For the holiday, the chain offers club members and new joiners a 40% discount on collection items when purchasing two products or more.
The skincare brand HAVA ZINGBOIM launches, ahead of Passover, two care kits from the PROPHECY series:
RICH MOISTURE & REJUVENATION KIT and LIGHT MOISTURE & REJUVENATION KIT.
The series is based on the exclusive molecular miniaturization technology ®HZMT, which combines cross-linked miniaturized hyaluronic acid – a technology enabling a filling and moisturizing effect that was previously mostly possible through injection.
The products work to increase skin moisture, renew cells, stimulate collagen production, and improve skin elasticity and radiance.
The kits include a moisturizing serum and face cream – in a light or rich version, according to skin type.
Price:
RICH KIT – 1,104 NIS instead of 1,380 NIS
LIGHT KIT – 1,024 NIS instead of 1,280 NIS
Available at authorized PME clinics of HAVA ZINGBOIM across the country and on the website
Ahead of Passover 2026, the Body Shop chain relaunches the botanical care series NATURE with a modern and fresh look.
The series combines natural ingredients and advanced formulas for body and hair care, and includes two main fragrance lines: Patchouli for dry hair and “Spring Flowers” for normal hair.
The products include, among others, shampoo, conditioner, hair masks, body creams, and shower gels.
Prices start at 30.90 NIS.
For the holiday, the chain offers a club member promotion: Purchase of 500 NIS for 250 NIS, or 250 NIS for 150 NIS, in stores and online, valid from March 17 to April 20 (no double discounts).
The Super-Pharm chain launches the Beach Club summer collection of the Take Me Home baby products brand, designed by founder Elinor Koffler.
The collection draws inspiration from the beaches of southern Italy and the coastal towns of Amalfi, with summer prints of lemons, classic stripes, and Mediterranean motifs.
The collection includes bodysuits, overalls, and summer outfits for babies and toddlers up to age 3, along with blankets, bedding, and complementary accessories.
The products will be launched in two drops and will be available in selected stores and online, starting at 49.90 NIS.
The Max Brenner chocolate chain launches a new collection of festive and kosher-for-Passover chocolate gift boxes, intended as gifts for family, friends, and organizations.
The boxes include a variety of the brand’s chocolate products and are produced in Israel.
Additionally, a Passover Haggadah decorated with drawings by members and children of the Alut organization can be added to the boxes for 20 NIS, as part of a community collaboration.
The boxes are available in the chain’s stores and online with nationwide delivery, starting at 259 NIS, with free delivery for purchases over 299 NIS.
The Hawaii brand launches ahead of spring the “Magic Garden” series – a seasonal edition of care products including shampoo, conditioner, and shower gel.
The series is based on floral scents and moisturizing ingredients, designed to nourish hair and skin and provide a refreshing and pampering care experience.
The products are offered in 650 ml volumes at a recommended price of 13.90 NIS and are available in retail and pharmacy chains.
Ahead of Passover, “The Importer – Alcohol and Wine” chain presents a new Mix & Match gift box concept, allowing the creation of a personalized gift according to taste and budget.
The decorative boxes include wine accessories such as glasses and openers, while the customer selects the wines separately.
Among the boxes: Premium with a pair of glasses and an electric opener (120 NIS) and Classic with a pair of glasses and a pressure-air opener (115 NIS).
The boxes are sold without wine, which can be completed from the chain’s selection of wines.
Ahead of Passover, the “Beautiful Carpet Wool” chain launches a new collection of entrance mats for the home.
The collection combines practicality with playful design – from classic coconut mats to models with humorous inscriptions like “Children Bite” and “If You Forgot Wine, Go Back.”
The mats are made of durable materials such as rubber and PVC and are priced at 120–140 NIS. Available on the chain’s website and in stores nationwide.
The SOAD brand launches a festive spring edition of concentrated laundry softeners, with micro-capsule technology and essential oils for a lasting scent throughout the day.
The series includes three different spring fragrances and promises softness and freshness in every wash.
The products are available in retail and pharmacy chains at a recommended price of 14.90 NIS for 900 ml.
Ahead of the holiday, Nespresso offers a variety of holiday gifts for coffee lovers – from combinations of coffee machines, blends, and designed accessories to the option to create a personal gift on the website.
As part of the campaign, products are offered with discounts of up to 10% on coffee, accessories, and machines during limited dates.
The gifts are available in boutiques, on the website, and via the service center, aimed at providing a pampering coffee experience as a holiday gift for hosts.
Ahead of Passover 2026, Teperberg Winery launches two new wines from the ESSENCE series: Chenin Blanc Essence 2024 and Merlot Essence 2020.
Chenin Blanc Essence 2024 is a white wine produced from 100% Chenin Blanc grapes from the Avi’ezer vineyard in the Upper Galilee.
The wine underwent low-temperature fermentation to preserve freshness, offering aromas of fresh fruit, white flowers, and pears, with medium body and balanced acidity.
Recommended retail price: 79–85 NIS.
Merlot Essence 2020 is made from grapes from vineyards in the Upper Galilee and Efrat Hills, aged 18 months in French oak barrels.
This is a red wine with a deep color, aromas of ripe red fruits, full body, and a long finish.
Recommended retail price: 100–120 NIS.
Both ESSENCE series wines are suitable for hosting and holiday meals, combining depth, balance, and accessibility.
Teperberg wines and holiday gift sets are available in selected wine and alcohol stores and on the website
Jezreel Valley Winery launches the 2025 vintage for its white wines alongside a design update for the bottle labels.
The new labels present a renewed visual language with illustrations telling the cultural and agricultural story of the Jezreel Valley, emphasizing connection to the place and Mediterranean climate.
At the center of the launch is the white wine Nahalal White 2025, composed of 90% Sauvignon Blanc and 10% Gewürztraminer from hand-harvested grapes in Kidmat Tzvi, Golan Heights.
The wine is dry, fresh, and aromatic with scents of white fruit and citrus, elegant texture, and pleasant balance, particularly suitable for pairing with fish, cheese, and salads.
Recommended retail price: 85 NIS.
Available in selected wine and alcohol stores and on the website
Egoz HaKfar company expands its activity in the healthy food sector and launches a new gluten-free flour series, suitable for a balanced and natural diet and providing a diverse culinary solution also for Passover.
The series includes almond flour, red lentil flour, chickpea flour, polenta flour, white rice flour, whole rice flour, and buckwheat flour – allowing the preparation of baked goods, stews, and various dishes while maintaining high nutritional values.
The products are rich in minerals, vitamins, plant protein, and dietary fibers, and are suitable for home and professional kitchens.
Price: 13.90–21.50 NIS.
Kosher: Chief Rabbinate and Badatz Beit Yosef.
The Italian food brand Barilla launches, for the first time, a tomato sauce dedicated to pizza, made from 100% Italian tomatoes and a traditional recipe.
The sauce is ready to use, without preservatives, and has a texture suitable for homemade pizza – for easy and quick enhancement of results.
Additionally, it is suitable for dips and baked goods, and kosher for Passover under Badatz supervision. Price: 12.9–14.9 NIS, available in retail chains nationwide.
For the holiday, the snack brand POOF launches two baked kosher-for-Passover snacks: Grill-flavored pretzels and ketchup-flavored rings.
The products are intended for children and teenagers, offer a crispy and airy texture, and come with kosher Kitniyot (legumes) Parve certification (Mehadrin Badatz Beit Yosef and Mateh Yehuda Rabbinate).
Average consumer price: About 3.9 NIS.
Available in retail chains nationwide.
Eden Desserts launches a special edition of kosher-for-Passover desserts, including tiramisu, bavaria, chocolate mousse, malabi, and cheesecake with cookie crumbs topping.
Some products are new and also offered in a parve version.
The desserts are made from high-quality ingredients and are intended to provide a sweet moment at the end of the holiday meal.
The products are sold in food chains and selected stores at a price of about 7–8 NIS.
