When you buy through links on our articles, Future and its syndication partners may earn a commission.
Credit: @fiahamelijnck
Gen Z is known for being innovative, funny, and incredibly stylish. This youthful fashion crowd is full of opinions, trends to copy, and brands to share. On my daily TikTok scrolls, I’ve discovered new brands that I’m really into and excited to share with you all. Spring is finally here, and that’s the perfect time to explore your personal style with pieces from emerging fashion brands.
As I saved all these emerging and established brands beloved by Gen Z, I also shopped each of them, and I can confidently say these pieces won’t disappoint. From clothing to accessories, these brands are offering some of the coolest pieces to try for spring.
If you’re curious about what stylish Gen Zers are wearing this spring, keep scrolling to discover the brands they’re shopping.
Willy Chavarria
Willy Chavarria is an eponymous brand popular among the Gen Z fashion crowd. Chavarria designs pieces that are both relatable and aspirational, from baggy pants to cool jackets. Spring is looking like the best season to sport a look from the label.
Credit: Zara
Willy Chavarria X Zara Long Pleated Shorts
Ruff Rider Embroidered Woven Jacket
Bad Boy Nylon Track Jacket
Willy Chavarria X Zara Leather Clogs
Knit Dress
MargeSherwood
If you’re ever in need of a cool-girl bag, you’ve got to try one from MargeSherwood. I’m eyeing a few for spring and know other fashionable dressers would look great with them too. The brand offers an array of styles in modern shapes and colors that are easy to add into anyone’s wardrobe.
Credit: Margesherwood
Hobo Shoulder Bag
City Mini Suede Hobo Bag
Bessette Shoulder Bag
Black Halter Large Bag
Soft Bowling Top Handle Bag
Damson Madder
Damson Madder is my favorite brand out of the bunch. Each piece is trendy but not so much that I’d get rid of anything in a year. I love its printed pieces, from skirts to tops to jackets. The brand has pieces you can dress up or down, which is always a plus.
Raphi Cami
Fabia Pleated Wide Leg Pants
Marcelle Barn Midi Skirt
Darbie Shirt
Fia Trousers
Kallmeyer
This brand is the perfect blend of older and younger Gen Zers. As an older Gen Zer, I’d wear any of these pieces to the office, which might be anti-officecore, but so be it. These pieces are long-lasting, colorful, and easy to style. I love the basics because they have an elevated feel.
Elliott Chore Coat
Kenzie T-Shirt
Blake Rugby Polo
Column Leg Jeans
Wynn Long Sleeve Tee
Bonnie Clyde
Bonnie Clyde is the new It glasses brand for Gen Zers. I have its Dance Dance style, silver wired frames that make all my outfits look cool and sophisticated. I’ve been a fan from afar online, but once I went to a pop-up in NYC to try a pair, I became a forever fan.
Black & Silver Nisa Glasses
Dance Dance
Red & Black Nisa Glasses
Bunny
Brown Coco Sunglasses
Margaux
I’ve been digging for the best new spring shoes to wear this year, and I’ve turned to the brand Margaux during my search. These shoes are equal parts comfortable and chic. I have sandals and flats on my wish list that I won’t gatekeep. I’m excited to sport some sandals for the season.
The Selene 50 in Sky Nappa
The Elise in Cotton and Saddle Nappa
The Dylan Sandals in Burgundy Patent
The Mx 35
The Fonteyn Jane in Saddle Woven Leather
Éliou
As a Gen Zer, I love colorful jewelry, from charms to beads. I find jewelry like Éliou’s to be youthful and chic. I tend to wear colorful jewelry with basic outfits to elevate them in a fun and fresh way.
Pescado Mismatched Drop Earrings
Tripla Hoop Earrings
Pia Necklace
Fada Earrings
Lanai Necklace
Why Trust Us
At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes; speak to external experts and fashion insiders; and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels, so you can feel confident in every recommendation.