Sunday, March 29

Why the SaaS Sell-Off Is Creating Generational Buying Opportunities


The sell-off in software-as-a-service (SaaS) stocks could be creating a generational buying opportunity in the group. At least this is the view of Thoma Bravo, which is widely regarded as one of the top private equity investors in the SaaS space. It has taken many SaaS companies private over the years, and it currently owns about 80 software companies.

In a recent presentation, Thoma Bravo noted that SaaS stock fundamentals have moved in the opposite direction from their valuations. It noted that fundamentals are improving with about 20% annual SaaS growth expected over the next few years. Meanwhile, SaaS companies in the S&P 500 are growing their revenue at three times the rate of companies in other industries while having considerably higher gross margins.

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That said, Thoma Bravo’s presentation wasn’t a blanket defense of the entire industry. It argued that not all software companies are alike and that some will eventually get disrupted by AI. However, the firm believes that SaaS companies with deep domain expertise will become winners in the agentic AI age.

While Thoma Bravo did not identify any of these potential winners, let’s look at three that fit the bill.

When it comes to deep domain expertise and a company that is tightly integrated with its customers’ data and workflow, ServiceNow (NYSE: NOW) is a prime example. The company is deeply embedded within IT departments, where its solution helps manage networks and support tasks, while it has branched into other areas, such as human resources and customer service, with its workflow automation and digital processing tools.

The company has also embraced AI, both through its fast-growing generative AI suite of solutions, Now Assist, and the more recent introduction of its new AI agent orchestration platform, Control Tower. ServiceNow is still growing its revenue at a 20% clip, and the sell-off in the stock has brought down its valuation to an attractive forward price-to-sales (P/S) multiple of below 7 times and a forward P/E of 25 times.

Salesforce (NYSE: CRM) is another SaaS company that is a leader in its field with strong domain expertise in the customer relationship management realm. The company has also been deeply ingrained in its customers’ data and has been a primary tool to help break departmental data silos to give customer service departments a unified view.



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